Big Box, Little Box or Both?

Contractor preferences are all over town, according to research.

If you’re a marketer setting out to map your contractor segment’s “customer journey,” you’d better gas up, because they get around, according to a national research study of 500 general contractors, electricians, plumbers and HVAC specialists conducted by...

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Our Work

What do you want to build? More demand from contractors? Brand preference? A stronger position against commoditization? For over 25 years, EMA Group B2B has built these reliably for clients. You can see it and feel it in our work.

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Best Practices

Successful new plant opening draws media attention

ROTHENBERGER USA recently held a grand...

Infomania: This “can’t-say-no” malady muddles marketing

Recently, one of EMA Group B2B’s managing partners had...

Reflections on the International Builders Show

While the sun rises in the east, all eyes...

Automotive Industry and Contractors’ Products Traveling a Similar Road?

None of us will forget what happened to the...

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Knowledge

Do Contractors Buy Products or Brands?

In a world of finite and sometimes shrinking budgets,...

Marketers embrace digital content testing...

B2B Marketers set up digital test labs.

Mobile Websites for Contractor Brands

Driven by meteoric growth in smart phones and tablets, mobile web...

Hot Industry for Startups: Construction?

WSJ article on construction as the hottest growth area for startups.

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Our Team

When you talk about contractors and your business problem, our people don't just listen, they join the conversation. Like you, we've seen building and construction change plenty over the years. We keep the view fresh through work in the trenches, at the counter and in the aisles. Add in new, original research and you have an informed team that brings incredible perspective and depth to yours.

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Want to know more?

We'd love to talk to you about your business, and the opportunities that a changing contractor audience presents.

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Build up your share of the contractors market.

From being on jobs sites, to visiting distributors, and attending contractor tradeshows, our team of professionals is ready to help you build a foundation for success. Complete the form below and we'll contact you to discuss the ways your brand can connect with contractors.

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Eric Mower + Associates

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