Legrand Pass & Seymour

Expanded distribution that resulted in greater sales and greater market share.

B2C , Building & Construction

Advertising // Branding // Design // Strategy

Legrand’s Pass & Seymour brand, the preferred choice of electrical contractors for their residential, commercial and lighting control solutions, wanted to increase awareness of their newly expanded industrial product offerings.

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The catch.

Electrical contractors prefer to source all their products at one location. But if their brand of choice doesn’t offer the solutions they need, they’ll default to what’s available. Our challenge was to make prospects aware that Legrand is ALL-IN with a full line of products in the industrial category.

Who cares?

We developed a campaign theme and rallying cry, “Go ALL-IN with our full line of ready-to-install Industrial Solutions.” The integrated campaign included print, digital, video, mobile sales tools, product sampling and a dedicated microsite to which all prospects were driven and leads collected.

The pitch.

As a result of our campaign, Legrand has won more space on distributor shelves, leading to a significant gain in market share. What’s more, the campaign won a tED Magazine Best of the Best award in the Integrated Promotional Campaign category.

Distributors who carry Legrand residential and commercial product lines were provided a toolkit to increase industrial sales. It includes product samples, collateral, posters and counter materials

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Digital tools included an updatable iPad-based sales app. This interactive experience brings together product details, education, video, and links to easily create a customer presentation.


Award-winning print ad helped generate interest and traffic to the landing page.
Banners, emails and print ads drove prospects to a dedicated landing page.

We turn brands into friends.

People like and trust brands that they consider friends. That’s why we used our proprietary approach based on the nine drivers of friendship to help Legrand build deeper relationships with their customers and partners. We solidified their standing in the buildings and construction category with dramatic application imagery and proof points.

Key Brand as Friend® drivers:

Hey! Our name is pronounced Mōw-rrr, like this thing I’m pushing.

The PopUp Link