Privacy Policy

Mower Privacy Policy

Thank you for visiting Mower.com (the “Website”), owned and operated by Eric Mower and Associates, dba Mower, (“Mower,“ “we,” “us,” “our,” etc.). Your personal privacy is a serious matter to us, and we’re dedicated to fiercely protecting it while performing our services (the “Service”). This Privacy Policy was created to explain exactly how we collect, use, share and secure your personal information. By visiting this site, you agree to all the terms of this Privacy Policy.

What Information We Collect

When you visit our Website, we may collect several different types of information for various purposes to provide and improve your experience.

Personal Data

While using our Website, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you (“Personal Data”). We may collect and use the following categories of personal information that could be used to identify you.

Identifiers:

  • Email address
  • First name and last name
  • Phone number
  • Address, State, Province, ZIP/Postal Code, City
  • Company Name

Internet/electronic activity:

  • Cookies and Usage Data

Site Usage Data

We may also collect information on how you access and use the Website (“Usage Data”). This may include information such as your computer’s Internet Protocol address (IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

Tracking and Cookies Data

We use cookie technology as part of the Website’s statistical reporting and for other purposes related to making our Website available to you. Cookies are small pieces of data containing an anonymous unique identifier that is sent to your browser from a website. Often, Cookies hold information a website may need to personalize your experience, including determining whether you are logged in to a website account. These are the types of Cookies we use:

  • Session Cookies: to operate our Website.
  • Preference Cookies: to remember your preferences and various settings
  • Security Cookies: for security purposes

We also use other tracking technologies such as beacons, tags and scripts to collect and track information—ultimately improving our Website.

You can find more information about the individual cookies and similar technologies used on the Website and the purposes for which they are used in the table below:

Cookie/TechnologyNamePurposeMore InformationExpires
_fbpFacebookMarketing/Trackingto store and track visits across websites3 months
_gidGoogle AnalyticsStatisticsto store and count pageviews2 days
_atuvcAddThisStatisticsto store performed actions on the website1 year
_atuvs  AddThisFunctionalto store performed actions on the websiteSession
_gcl_auGoogle AdsenseMarketing/Trackingto store and track conversionsPersistent
_gat_UA-12354417-1Google AnalyticsFunctionalto store performed actions on the websiteSession
_ga_8FDR6KH4Q7Google AnalyticsStatisticsto store and count pageviews2 years
_gaGoogle AnalyticsStatisticsto store and count pageviews2 years
Mkto_trkMarketoMarketing/TrackingThis cookie may contain information (such as a unique user ID) that is used to track your usage of our site. The cookies placed by Marketo are readable only by Marketo2 years

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Website.

How We Collect Your Information

Mower collects most of this personal information directly from you – in person, by telephone, email and on our website.

We may also collect information in the following categories:

From cookies on our website:

  • Facebook
  • AddThis
  • Google AdWords
  • Google Analytics
  • Marketo

From our IT systems:

  • Marketo
  • Salesforce.com

How and Why We Use Your Information

Using Your Data

Mower uses the data that we collect on our Website to:

  • Provide and maintain our Service.
  • Notify you about changes to our Service.
  • Allow you to participate in interactive features of our Service when you choose to do so.
  • Provide customer support.
  • Gather analysis or valuable information so that we can improve our Service.
  • Monitor the usage of our Service.
  • Detect, prevent and address technical issues.
  • Provide you with news, special offers and general information about other goods similar to those that you have purchased or engaged with.

Our Reasons

This data is collected for our legitimate business interests or those of our service providers, as this information can:

Promotional Communications

We may use your Personal Data to connect you with newsletters, marketing or promotional materials and other information that may be of interest to you. We have a legitimate interest in using your data for promotional purposes (see “Our Reasons” above). You may opt out of receiving any, or all, of these communications from us by following the unsubscribe link or instructions provided in any email we send.

How We Share Your Information

We (and our service providers) may use your personal information for the following purposes:

  • Provide the features and functionality of the Website to you.
  • Consider your candidacy for employment.
  • Respond to questions and comments.
  • Conduct analytics to improve and enhance the overall user experience.
  • Carry out specific actions that you request.

Who We Share Your Information With

We may share your personal information with service providers we use to help us deliver our services to you, as well as third parties we use to help us run our business.

Third-party website hosts include:

  • Marketo
  • Salesforce.com
  • Advanced Custom Fields Pro
  • Classic Editor
  • Enable Media Replace
  • iThemes Security Pro
  • iThemes Sync
  • Page Template Dashboard
  • Post Type Switcher
  • ShortPixel Image Optimizer
  • Unconfirmed
  • WordPress Post Type Archive Links
  • WP Crontrol
  • Yoast SEO 
  • WPEngine

Third-party vendors we use to provide behavioral remarketing, advertising services include:

  • Facebook
  • Twitter
  • LinkedIn
  • Google AdWords
  • Google Analytics
  • Google CM360
  • Drawbridge
  • Moat
  • Centro

Where Your Information Will Be Used

We are based in the United States. By providing personal information to this Website, you understand and consent to the collection, maintenance, processing and transfer of such information in and to the United States, which may not have data protection laws as comprehensive as those that exist in the European Union or the United Kingdom.

Personal Information We Sell or Disclose for Business Purposes

In the past 12 months we have disclosed personal information to one or more third parties. The following categories are capable of being associated with, or could reasonably be linked with you or your household:

  • Internet or other electronic network activity information
  • Google Analytics
  • Marketo
  • Salesforce.com
  • Tracking and cookies data
  • Facebook
  • Twitter
  • LinkedInCentro
  • Drawbridge
  • Moat
  • Google AdWords
  • Google CM360

In the past 12 months we have disclosed personal information to one or more third parties. The following categories are capable of being associated with, or could reasonably be linked with you or your household:

  • Internet or other electronic network activity information
  • Marketo, Salesforce.com

Identifiers:

  • Email address
  • First name and last name
  • Phone number
  • Address, State, Province, ZIP/Postal Code, City
  • Company Name

Tracking and cookies data:

  • Google Analytics

Internet/electronic activity:

  • Website Browsing History
  • Site Search History
  • Resource Downloads History
  • Form Submission History
  • Facebook
  • Twitter
  • LinkedIn
  • Google AdWords
  • Google CM360

Legal Basis for Processing Personal Data Under General Data Protection Regulation (GDPR)

If you are from the European Economic Area (EEA), Mower’s legal basis for collecting and using the personal information described in this Privacy Policy depends on the Personal Data we collect and the specific context in which we collect it. Mower may process your Personal Data because:

  • We need to perform a contract with you.
  • You have permitted us to do so.
  • The processing is in our legitimate interests and it’s not overridden by your rights.
  • We’re complying with the law.

Minors Policy

Our Website is intended for use only by individuals who are at least 18 years of age, and who are fully competent and able to enter into and be legally bound by our Privacy Policy. If you are a parent or guardian and you are aware that your child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we’ll take steps to remove that information from our servers.

“Do Not Track” Signals Under California Online Privacy Protection Act (CalOPPA)

We do not support Do Not Track (“DNT”). Do Not Track is a preference you can set in your web browser to inform websites that you do not want to be tracked.

You can enable or disable Do Not Track by visiting the Preferences or Settings page of your web browser.

Accessing, Updating and Deleting Your Information

Your Data Protection Rights Under General Data Protection Regulation (GDPR):

If you are a resident of the European Economic Area (EEA), you have certain data protection rights. Mower aims to take reasonable steps to allow you to correct, amend, delete or limit the use of your Personal Data.

If you wish to be informed what Personal Data we hold about you and if you want it to be removed from our systems, please contact us. In certain circumstances, you have the following data protection rights:

  • The right to access, update or delete the information we have on you. Whenever made possible, you can access, update or request deletion of your Personal Data directly within your account settings section. If you are unable to perform these actions yourself, please contact us to assist you.
  • The right of rectification. You have the right to have your information rectified if that information is inaccurate or incomplete.
  • The right to object. You have the right to object to our processing of your Personal Data.
  • The right to be forgotten. You have the right to request that we delete your Personal Data, in certain situations.
  • The right of restriction. You have the right to request that we restrict the processing of your personal information.
  • The right to data portability. You have the right to be provided with a copy of the information we have on you in a structured, machine-readable and commonly used format.
  • The right to withdraw consent. You have the right to withdraw your consent at any time where Mower relied on your consent to process your personal information.

Please note that we may ask you to verify your identity before responding to such requests.

You have the right to complain to a Data Protection Authority about our collection and use of your Personal Data. For more information, please contact your local data protection authority in the European Economic Area (EEA).

Your Data Protection Rights Under the California Consumer Privacy Act (CCPA):

If you are a California resident, you have certain data protection rights. Under CCPA and other applicable privacy and data protection laws, you have the right to exercise the following rights:

Disclosures of Personal Information We Collect

You have the right to know:

  • The categories of personal information we have collected about you.
  • The categories of sources from which we have collected your personal information.
  • Our business or commercial purpose for collecting or selling personal information.
  • The categories of third parties with whom we share your personal information.
  • The specific pieces of personal information we have collected about you.

Personal Information We Sell or Use for a Business Purpose

In connection with any personal information we may sell or disclose to a third party for business purposes, you have the right to know:

  • The categories of your personal information that we sold.
  • The categories of third parties to whom your personal information was sold.
  • The categories of your personal information that we disclosed for a business purpose.

You have the right under the California Consumer Privacy Act of 2018 (CCPA) to opt out of the sale or disclosure of your personal information. If you exercise your right to opt out of the sale or disclosure of your personal information, we will refrain from selling or disclosing it, unless you subsequently provide express authorization for the sale or disclosure of your personal information. To opt out, visit our homepage and click on the “Do Not Sell My Personal Information” link to access a form where you can submit your deletion request.

Right to Deletion

Subject to certain exceptions set out below, upon receipt of a verifiable request from you, we will:

  • Delete your personal information from our records.
  • Direct any service providers to delete your personal information from their records.

Please note that we may not delete your personal information if it is necessary to:

  • Complete the transaction for which the personal information was collected.
  • Fulfill the terms of a written warranty or product recall conducted in accordance with federal law.
  • Provide a good or service requested by you.
  • Keep an ongoing business relationship with you, or otherwise perform a contract between us and you.
  • Detect and protect against security incidents, fraudulent or illegal activity, or for prosecuting those responsible for such activity.
  • Debug, identify or repair errors that impair existing functionality.
  • Exercise free speech.
  • Comply with the California Electronic Communications Privacy Act.
  • Engage in public or peer-reviewed scientific, historical or statistical research in the public interest that adheres to all applicable ethics and privacy laws.
  • Enable solely internal uses that are reasonably aligned with your expectations based on your relationship with us.
  • Comply with an existing legal obligation.
  • Otherwise use your personal information, internally, in a lawful manner that is compatible with the context in which you provided the information.

Protection Against Discrimination

You have the right not to be discriminated against by us because you exercised any of your rights under the CCPA. This means we cannot:

  • Deny goods or services to you.
  • Provide a different level or quality of goods or services to you.

Please note that we may charge a different price or rate to you if that difference is reasonably related to the value provided to us by your personal information.

California’s Shine the Light Law

In addition to CCPA, California Civil Code § 1798.83 permits users that are residents of California to request the following information regarding our disclosure of your Personal Data to third parties for those third parties’ direct marketing purposes: (i) a list of certain categories of personal information that we have disclosed to certain third parties for their direct marketing purposes during the immediately preceding calendar year; (ii) the identity of certain third parties that received personal information from us for their direct marketing purposes during that calendar year; and (iii) where the nature of the third parties’ business is not reasonably determinable, examples of the products or services marketed (if we have that information) . If you are a California resident and would like to make such a request, please contact us at 315.466.1000.

Legal Requirements

Mower may disclose your Personal Data in the good faith belief that such action is necessary to:

  • Comply with a legal obligation.
  • Protect and defend the rights or property of Mower.
  • Prevent or investigate possible wrongdoing in connection with the Service.
  • Protect the personal safety of users of the Service or the public.
  • Protect against legal liability.

Security of Data

The security of your data is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

Retention of Data

Mower will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations. Examples include, being required to retain your data to comply with applicable laws, provide services to you, perform contracts between us and you, resolve disputes and enforce our legal agreements or policies.

Mower will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period, except when this data is used to strengthen the security, improve the functionality of our Service, or we are legally obligated to retain this data for longer periods.

Links to Third-Party Sites, Content and Resources

Please note that our Website may contain links to third-party sites, content and resources that are not affiliated with the Website or Mower. These third-party sites, content and resources may send their own cookies to visitors, collect data and/or solicit and use your personal information in ways different than those detailed in this Privacy Policy. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for their content, privacy policies or practices.

Service Providers

We may employ third-party companies and individuals to facilitate and enhance our Website experience (“Service Providers”). These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

Analytics

We may use third-party Service Providers to monitor and analyze the use of our Service.

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network. You can opt out of making your activity on the Service available to Google Analytics by installing the Google Analytics Opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information with Google Analytics about visits activity. For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page.

Behavioral Remarketing

Mower uses remarketing services to advertise on third-party websites after you’ve visited our Service. We and our third-party vendors use cookies to inform, optimize and serve ads based on your past visits to our Service.

Google AdWords & CM360

Google AdWords remarketing service is provided by Google Inc.

You can opt out of Google Analytics for Display Advertising and customize the Google Display Network ads by visiting the Google Ads Settings page.

Google also recommends installing the Google Analytics Opt-out Browser Add-on for your web browser. The Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and used by Google Analytics.

For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page.

Twitter

Twitter remarketing service is provided by Twitter Inc.

You can opt out of Twitter’s interest-based ads by following their instructions.

You can learn more about the privacy practices and policies of Twitter by visiting their Privacy Policy page.

LinkedIn

LinkedIn remarketing service is provided by LinkedIn Inc.

You can opt out of LinkedIn’s interest-based ads by following their instructions.

You can learn more about the privacy practices and policies of LinkedIn by visiting their Privacy Policy page.

Facebook

Facebook remarketing service is provided by Facebook Inc.

You can learn more about interest-based advertising from Facebook by visiting this page.

Facebook adheres to the Self-Regulatory Principles for Online Behavioral Advertising established by the Digital Advertising Alliance. You can also opt out from Facebook and other participating companies through the Digital Advertising Alliance in the USA, the Digital Advertising Alliance of Canada in Canada, or the European Interactive Digital Advertising Alliance in Europe, or opt out using your mobile device settings.

For more information on the privacy practices of Facebook, please visit Facebook’s Data Policy.

Privacy Policy Updates

We may update our Privacy Policy from time to time in response to changes in the law, technology and privacy practices. We will notify you of any changes by posting the new Privacy Policy on this page. We encourage you to periodically review this Privacy Policy and to note the Effective Date at the bottom of this page. By continuing to use this Website following a notice of change or an updated Effective Date, you will be deemed to be in agreement with changes to this Privacy Policy.

Definitions

Service

Service is the www.mower.com website operated by Mower.

Personal Data

Personal Data means data about a living individual who can be identified from those data (or from those and other information either in our possession or likely to come into our possession).

Usage Data

Usage Data is data collected automatically either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).

Cookies

Cookies are small pieces of data stored on your device (computer or mobile device).

Data Controller

Data Controller means the natural or legal person who (either alone, jointly or in common with other persons) determines the purposes for which and how any personal information are or are to be, processed.

For the purpose of this Privacy Policy, we are a Data Controller of your Personal Data.

Data Processors (or Service Providers)

Data Processor (or Service Provider) means any natural or legal person who processes the data on behalf of the Data Controller. We may use the services of various Service Providers to process your data more effectively.

Data Subject (or User)

Data Subject is any living individual who is using our Service and is the subject of Personal Data.

Contact

If you have any questions about this Privacy Policy, please contact us at 315.466.1000.

Image Policy

Images contained on this website are licensed and therefore prohibits the downloading, republication, retransmission, reproduction or other use of the Licensed Material as a stand-alone file.

Hey! Our name is pronounced Mōw-rrr, like this thing I’m pushing.