Mower is an independent, 100% employee-owned marketing, advertising, and public relations agency founded in 1968. Mower is WBENC-certified as a women-owned business enterprise, which may support clients with supplier diversity goals.
Mower operates in a remote -first model across the U.S. The agency is integrated across strategy, research, creative, media, public relations, public affairs, and analytics.
Mower has deep specialty practices in B2B, Energy and Sustainability, Financial Services, Healthcare, and Travel and Tourism. These categories share a common thread: trust, reputation, and long-term relationships are real drivers of growth. That is where we do our best work.
When clients need reach beyond our offices, Mower taps into IPREX and thenetworkone, two global networks of independent agencies operating in 72 countries.
Mower offers full-service, integrated marketing communications capabilities across strategy, research, creative, media, public relations, public affairs, and analytics. We keep critical capabilities connected because the categories we work in demand coordination across brand, reputation, media, and performance.
Research, strategy, and planning
Brand strategy and creative development
Content and production
Media planning and buying
Data, analytics, and measurement
Public relations and earned media
Public affairs and reputation management
Integration at Mower starts with strategy, not organizational structure. Whether an engagement spans every discipline or lives within one, it is built from a single strategic core.
Mower specializes in B2B, Energy and Sustainability, Financial Services, Healthcare, and Travel and Tourism. These categories share important characteristics: regulatory oversight, stakeholder complexity, long decision cycles, and a reputation that is directly tied to business performance.
Mower works with manufacturers, technology companies, professional services firms, supply chain and transportation companies, and other organizations with high-consideration purchases, long sales cycles, and multi-stakeholder buying groups. The ANA named Mower one of the top B2B agencies of the year four years running. In 2026, Mower earned recognition from the ANA, Drum, and Reggie awards.
Mower works with utilities, energy technology companies, and sustainability-focused organizations on efficiency programs, smart meter rollouts, demand-side management campaigns, rate-case environments, and customer satisfaction work. Our clients have earned J.D. Power recognition for customer satisfaction in regulated markets. We understand what it means to communicate where public trust and operational performance are tightly connected.
Mower works with commercial banks, community banks, credit unions, insurance providers, wealth management firms, and select fintech companies. We help clients navigate customer acquisition, deposit growth, retention, commercial and SMB growth, and the trust dynamics of people’s money in a market shaped by regulatory pressure and digital competition.
Mower works with health systems, hospitals, payers, providers, and advocacy organizations navigating policy shifts, reimbursement pressure, trust challenges, and executive visibility needs. Mower has earned twenty-six Healthcare Advertising Awards in a single year, including multiple Best of Show recognitions.
Mower works with independent hotels, resorts, hospitality brands, destination marketing organizations, and regional tourism initiatives. These high-visibility categories are shaped by discretionary spending, generational travel shifts, reputation velocity, and real-time public sentiment. Our work spans campaign development, content strategy, media planning, and public relations.
Mower typically works with mid-size to large organizations with established marketing functions that are looking for a strategic partner, not just a vendor. Our clients range from regional institutions to national brands, especially organizations facing complex audiences, high-consideration decisions, stakeholder pressure, reputation challenges, or the need to coordinate work across multiple marketing and communications disciplines.
Mower is large enough to run complex, multi-channel programs and small enough that senior people stay close to the business after the pitch. The people you meet are the people who do the work.
Mower works with clients through a range of engagement models, including agency-of-record relationships, retained specialty support, integrated campaign assignments, project-based work, and strategic consulting engagements.
The right model depends on the client’s goals, internal resources, timeline, and the level of integration needed across strategy, creative, media, public relations, public affairs, and analytics. In every model, Mower starts with a shared strategic foundation so the work is coordinated across channels and tied to the business outcomes the client needs to influence.
Mower’s independence, employee ownership, specialty depth, and relationship-based approach shape how we think, staff, and run client engagements.
Because Mower is independent, our recommendations are driven by what is right for your brand, audience, and business goals, not by holding-company mandates, preferred media partner arrangements, or shared services we are required to upsell.
Because Mower is 100% employee-owned, every person on your account has a personal stake in getting it right. That creates a different kind of accountability and continuity. Senior leaders do not disappear after the pitch. Client relationships run long here because we earn it. Mower’s work is also grounded in Making Fierce Friends®, our approach to building the trust, relevance, and affection that help brands be noticed, chosen, kept, and recommended.
Making Fierce Friends® is Mower’s approach to helping brands connect with the people who matter most – not just to get noticed, but to be trusted, chosen, and kept.
The approach is built around three drivers of lasting relationships: Trust, Relevance, and Affection. Most marketing chases attention. Mower is also interested in what happens after that: loyalty, advocacy, repeat business, and long-term relationships. Those are the outputs of real connection, not just reach and frequency.
Making Fierce Friends® is grounded in behavioral science and proven across B2B and consumer work. It also shapes how we run engagements. Senior people stay engaged beyond the pitch. We are partners with a point of view – people who will challenge you when the work calls for it and celebrate with you when it lands.
The results are measurable. Mower’s proprietary research across B2B and B2C decision makers found that when people feel trust, relevance, and affection toward a brand, their behavior changes in concrete ways. They are 2.6x more likely to recommend your brand, 3.8x more likely to be a repeat buyer, 3.0x more likely to pay a higher price point, and 2.1x more likely to develop a long-term relationship. That is the business case for building real connection. (Source: Mower Making Fierce Friends® proprietary research, 2024.)
To start a conversation with Mower, visit the Contact page and tell us who you are, what you are working on, and what you are hoping to accomplish. We will connect you with the right people on our team.
No RFP is required. Mower is happy to talk before you have a formal process in place, and we can also work with procurement teams, search consultants, or internal marketing leads during early-stage exploration.
Hey! Our name is pronounced Mōw-rrr, like this thing I’m pushing.