A Look Back: Mower Named Midsize Agency of the Year and Honored with 12 B2B Marketing Awards

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Geoff Thomas

Senior Vice President, Growth Strategy Director
10.30.2025

Earlier this year, Mower was recognized as the 2025 Midsize Agency of the Year and received 12 total honors — including four Gold, five Silver, and three Bronze — at the B2B Marketing Awards, one of the industry’s most respected global competitions.

The recognition, presented in June 2025, reflects Mower’s ongoing leadership in integrated B2B marketing, digital transformation, and creative storytelling for brands across the finance, manufacturing, and industrial sectors.


A Year of Recognition and Results

The awards celebrated standout campaigns including Carhartt’s “For Crews Who Make the Holidays,” Finvi’s “Collections That Work,” and McNeilus’ “Revolutionizing Refuse.” Together, these initiatives showcased how Mower combines strategy, creativity, and technology to deliver meaningful results for clients.

In total, Mower’s 2025 honors included:

  • 4 Gold Awards (including Midsize Agency of the Year and Demand Generation – SMB)
  • 5 Silver Awards (including Digital Transformation and ROI/Growth)
  • 3 Bronze Awards (including Employer Branding and A.I./Emerging Technologies)

These wins highlight the strength of Mower’s integrated approach and reinforce its position as one of the most awarded independent B2B agencies of the year.


Award Highlights

Mower earned recognition across multiple high-impact campaigns, including its collaborations with Carhartt, Finvi, and McNeilus Trucking, among others.

CategoryAwardCampaignClient / Partner
Midsize Agency of the YearGold
Demand Generation: Small/Medium BusinessGoldCarhartt “For Crews Who Make the Holidays”Carhartt
Email MarketingGoldCarhartt “For Crews Who Make the Holidays”Carhartt
Lead Generation: SMBGoldCarhartt “For Crews Who Make the Holidays”Carhartt
ROI/GrowthSilverCarhartt “For Crews Who Make the Holidays”Carhartt
Integrated Marketing Program (Large Enterprise)SilverCarhartt “For Crews Who Make the Holidays”Carhartt
Digital TransformationSilverFinvi “Collections That Work”Finvi
B2B Marketplace MarketingSilverCarhartt “For Crews Who Make the Holidays”Carhartt
Business to GovernmentSilverMcNeilus “Revolutionizing Refuse”McNeilus Trucking
A.I. / Emerging TechnologiesBronzeMcNeilus “Revolutionizing Refuse”McNeilus Trucking
Employer BrandingBronzeMower “Don’t Wait. Celebrate!”Mower
Video MarketingSilverCarhartt “A Partnership to Power the Future”Carhartt

“Receiving Midsize Agency of the Year in June was both a recognition and a motivator,” said Doug Kamp, CEO and Chief Creative Officer at Mower. “It affirmed the impact of our Affection, Relevance, and Trust (ART) philosophy — and set the tone for an even stronger second half of the year.”


Momentum for What’s Ahead

Following the awards, Mower has continued to grow its client roster, specialty marketing programs, and digital capabilities.

“These wins reflect the collective effort of our team and the trust of our clients,” said Geoff Thomas, Senior Vice President, Business Development. “As we look ahead, we’re building on that momentum — helping brands grow through creative, results-driven B2B marketing.”


Competitors and Industry Standouts

While Mower led the field, several other agencies earned recognition at this year’s B2B Marketing Awards, underscoring the strength and diversity of work across the industry.

RankAgency / OrganizationTotal AwardsGoldSilverBronze / Winner
1Mower12453
2Code and Theory10442
3Bader Rutter7124
4Marketbridge6042
5McCann NY6222
6Agent35131
7Stein5122
8TRUE4301
9Transmission4031
10BBDO LA3201
11MRM3120
12ChilliMint Europe3021
13Park & Battery2011
14Ogilvy2011
15Factory3602110
16Gravity Global2020
17FCB Chicago2020
18Quigley-Simpson / iHeartMedia2200
19TRUE2200
20SCHERMER1100
21Amazon Ads1100
22Belle Communication1100
23Magnet Media1010
24Guardian1001
25The Ricciardi Group1010
26LUDWIG+1001

Hey! Our name is pronounced Mōw-rrr, like this thing I’m pushing.