Earlier this year, Mower was recognized as the 2025 Midsize Agency of the Year and received 12 total honors — including four Gold, five Silver, and three Bronze — at the B2B Marketing Awards, one of the industry’s most respected global competitions.
The recognition, presented in June 2025, reflects Mower’s ongoing leadership in integrated B2B marketing, digital transformation, and creative storytelling for brands across the finance, manufacturing, and industrial sectors.
A Year of Recognition and Results
The awards celebrated standout campaigns including Carhartt’s “For Crews Who Make the Holidays,” Finvi’s “Collections That Work,” and McNeilus’ “Revolutionizing Refuse.” Together, these initiatives showcased how Mower combines strategy, creativity, and technology to deliver meaningful results for clients.
In total, Mower’s 2025 honors included:
- 4 Gold Awards (including Midsize Agency of the Year and Demand Generation – SMB)
- 5 Silver Awards (including Digital Transformation and ROI/Growth)
- 3 Bronze Awards (including Employer Branding and A.I./Emerging Technologies)
These wins highlight the strength of Mower’s integrated approach and reinforce its position as one of the most awarded independent B2B agencies of the year.
Award Highlights
Mower earned recognition across multiple high-impact campaigns, including its collaborations with Carhartt, Finvi, and McNeilus Trucking, among others.
| Category | Award | Campaign | Client / Partner |
|---|---|---|---|
| Midsize Agency of the Year | Gold | — | — |
| Demand Generation: Small/Medium Business | Gold | Carhartt “For Crews Who Make the Holidays” | Carhartt |
| Email Marketing | Gold | Carhartt “For Crews Who Make the Holidays” | Carhartt |
| Lead Generation: SMB | Gold | Carhartt “For Crews Who Make the Holidays” | Carhartt |
| ROI/Growth | Silver | Carhartt “For Crews Who Make the Holidays” | Carhartt |
| Integrated Marketing Program (Large Enterprise) | Silver | Carhartt “For Crews Who Make the Holidays” | Carhartt |
| Digital Transformation | Silver | Finvi “Collections That Work” | Finvi |
| B2B Marketplace Marketing | Silver | Carhartt “For Crews Who Make the Holidays” | Carhartt |
| Business to Government | Silver | McNeilus “Revolutionizing Refuse” | McNeilus Trucking |
| A.I. / Emerging Technologies | Bronze | McNeilus “Revolutionizing Refuse” | McNeilus Trucking |
| Employer Branding | Bronze | Mower “Don’t Wait. Celebrate!” | Mower |
| Video Marketing | Silver | Carhartt “A Partnership to Power the Future” | Carhartt |
“Receiving Midsize Agency of the Year in June was both a recognition and a motivator,” said Doug Kamp, CEO and Chief Creative Officer at Mower. “It affirmed the impact of our Affection, Relevance, and Trust (ART) philosophy — and set the tone for an even stronger second half of the year.”
Momentum for What’s Ahead
Following the awards, Mower has continued to grow its client roster, specialty marketing programs, and digital capabilities.
“These wins reflect the collective effort of our team and the trust of our clients,” said Geoff Thomas, Senior Vice President, Business Development. “As we look ahead, we’re building on that momentum — helping brands grow through creative, results-driven B2B marketing.”
Competitors and Industry Standouts
While Mower led the field, several other agencies earned recognition at this year’s B2B Marketing Awards, underscoring the strength and diversity of work across the industry.
| Rank | Agency / Organization | Total Awards | Gold | Silver | Bronze / Winner |
|---|---|---|---|---|---|
| 1 | Mower | 12 | 4 | 5 | 3 |
| 2 | Code and Theory | 10 | 4 | 4 | 2 |
| 3 | Bader Rutter | 7 | 1 | 2 | 4 |
| 4 | Marketbridge | 6 | 0 | 4 | 2 |
| 5 | McCann NY | 6 | 2 | 2 | 2 |
| 6 | Agent3 | 5 | 1 | 3 | 1 |
| 7 | Stein | 5 | 1 | 2 | 2 |
| 8 | TRUE | 4 | 3 | 0 | 1 |
| 9 | Transmission | 4 | 0 | 3 | 1 |
| 10 | BBDO LA | 3 | 2 | 0 | 1 |
| 11 | MRM | 3 | 1 | 2 | 0 |
| 12 | ChilliMint Europe | 3 | 0 | 2 | 1 |
| 13 | Park & Battery | 2 | 0 | 1 | 1 |
| 14 | Ogilvy | 2 | 0 | 1 | 1 |
| 15 | Factory360 | 2 | 1 | 1 | 0 |
| 16 | Gravity Global | 2 | 0 | 2 | 0 |
| 17 | FCB Chicago | 2 | 0 | 2 | 0 |
| 18 | Quigley-Simpson / iHeartMedia | 2 | 2 | 0 | 0 |
| 19 | TRUE | 2 | 2 | 0 | 0 |
| 20 | SCHERMER | 1 | 1 | 0 | 0 |
| 21 | Amazon Ads | 1 | 1 | 0 | 0 |
| 22 | Belle Communication | 1 | 1 | 0 | 0 |
| 23 | Magnet Media | 1 | 0 | 1 | 0 |
| 24 | Guardian | 1 | 0 | 0 | 1 |
| 25 | The Ricciardi Group | 1 | 0 | 1 | 0 |
| 26 | LUDWIG+ | 1 | 0 | 0 | 1 |