National Grid understands that building a talented workforce, attracting new customers and tenants, and growing your business are difficult enough under normal circumstances. During times of uncertainty, they’re even tougher.
One way to help your business stand out is by offering innovative, fiscally responsible benefits and amenities that appeal to eco-minded prospects. Electric vehicle charging stations can be that differentiator, and Mower is helping National Grid tell that story.
To get things rolling, we launched the “Take Charge” campaign, which enables commercial businesses in Massachusetts to install EV charging stations with little or no upfront investment. In many cases, National Grid covers 100% of the infrastructure costs.
The primary intention of the campaign was to build awareness of the 100% incentive, educate customers about the benefits of EV charging and drive leads through the program pipeline. We did this through:
The brands that people feel most attracted to are those that complement their lifestyle—and their compatibility is clear. As a result, they’re magnetically drawn to each other. National Grid used this “magnetism” to enjoy a deeper relationship with their commercial customers—while at the same time successfully driving adoption of EV charging stations.
Key Brand as Friend® drivers:
Hey! Our name is pronounced Mōw-rrr, like this thing I’m pushing.