Effective content marketing starts with strategy.
The best marketing — and content — is strategic.
Content marketing is not an isolated marketing function — building content for content’s sake is a losing proposition.
Our accomplished teams can help you create a focused content marketing strategy to turn up your conversion rates and turn your brand into a trusted friend.
We all know that the Internet, and search engines in particular, have changed marketing forever. Powerful marketing automation and CRM systems have emerged to make content creation and demand generation fundamental components of any marketing program. Consumers and business professionals are increasingly hungry for convenient, effective information that grabs their interest, answers a question or solves a problem. And if you’re not providing that content, they will look for competitors who do.
Creating content is what we do. Ads. White papers. eBooks. Graphics. Video. Social. The EMA team delivers strategic insight that considers your marketing challenges and creates strategies to solve them. That might be the right mix of digital, email and online marketing content to connect with your audience and gain their mindshare. Or using PR to build awareness, condition a market or provide a utility that meets a customer or audience demand.
Content creation should never happen in a vacuum — it requires a structured plan that uncovers and amplifies your story, helps you understand your prospects and provides direction that guides the creation, management and distribution of meaningful content — and keeps your target audiences coming back for more.