Finvi
Finvi is a fintech company specializing in debt collection products and solutions. They approached us to create hype, build excitement and plant seeds of interest for the launch of their new SaaS platform, Velosidy.
Switching technologies can be a daunting task for businesses—even if it’s better in the long run. We needed to convey to high performing collections leaders that Velosidy was the powerful and intelligent new workflow
platform that powers next-level collections. Through research and discovery, we uncovered that the industry was ripe for disruption. Competitors were using similar words, saying essentially identical messages and making comparable claims. There was opportunity for Finvi to move the future of SaaS beyond category focus and tell a deeper, more differentiated story about what they do and why they do it.
The creative platform encouraged our audience to cherish their old albums and treasure their action figures but drew a line at extending this love for vintage items to an outdated collections platform—suggesting that it wasn’t cool. From there, we launched a multichannel campaign that included teasing the product launch ahead of Finvi’s annual client conference, PowerUp. The campaign featured all sorts of nostalgic collections that resonated with our audience: funky bobble heads, retro stamps, classic vinyl records and more.
The unexpected visuals tied with complementary messages ”rocked the collections world” like never before. At PowerUp, our campaign was elevated to new heights through an aerial drone show that seamlessly blended technology and artistry. The drones formed various symbols depicting famous album covers and a vintage computer, proving how innovative experiences can transform corporate events into unforgettable moments.
A fully integrated campaign featuring digital, email, social, video and trade show activations helped spread the word and gain positive momentum for Finvi’s new platform.
Hey! Our name is pronounced Mōw-rrr, like this thing I’m pushing.