“People don’t read advertising — they read what interests them, and sometimes that’s advertising.” – Howard Gossage Ov…
Full integration means we’re a full-service media agency, too. Our media team works as closely on your marketing plan as our insight and creative groups do. Media planning and buying begins the same way as the rest of our process — with a good understanding of your audience’s motivators, perceptions and challenges. Driven by data, Mower media buyers and planners use leading media research and evaluation tools to analyze broad consumer research and target media usage, and include an in-depth ROI evaluation in each plan.
Our agency’s media services include:
The best part: Your media planner and buyer are one and the same, because we believe their focus on strategy means they’ll negotiate even better for you. And that’s just one more way our agency can make your media plan the most efficient and cost-effective it can be.