Before you tell the world about your company, you need to tell your employees.
As companies review communications plans for different stakeholders, they must consider their most important audience — employees. Before your customers and prospects learn about your brand positions and key messages, you need strong internal communications to turn your team into brand ambassadors.
Mower’s Public Relations and Public Affairs team develops communication strategies and tactics that support brand initiatives and the company’s vision, mission and values. We also provide key messages, Q&As, internal newsletters and other customized tactics during times of change or crises that could affect employee morale and destabilize the workforce.
Our expert team of PR professionals have conducted employee communications audits using a variety of qualitative and quantitative research, developing customized strategies and recommendations that will significantly improve internal communications.
Mower has worked with companies to develop codes of conduct and ethics strategies, corporate responsibility programs, and several training workshops, including:
Here’s some examples of ways Mower has helped clients with internal communications.
- Mower helped WestRock internally integrate its brand purpose statement, Connecting People to Products, further defining, strengthening and branding its culture via employee awareness, understanding and advocacy. Internal posters and banner ads for the intranet were created, showing the importance of their employees with the “I am the Connection” campaign.
- Mower helped Paychex earn national recognition by spearheading a comprehensive public relations program and communications strategy for highlighting the company’s corporate responsibility
- After one-on-one interviews with key leaders and personnel, Mower helped develop Bergmann’s mission, vision and values statement.
- The Diocese of Albany Catholic Schools asked Mower to create a “Brand Playbook” with tools and templates that made it easy to integrate its new logo, tagline, marketing materials and key messages at each school. We presented it to school principals and administrators, and they appreciated the new way to align brand messaging internally and externally.
- PEACE, Inc. — a Syracuse-based nonprofit organization with 10 unique programs — faced significant challenges with internal communications. Mower launched an employee communications audit, conducting one-on-one interviews, organizing focus groups and reviewing all communications materials. The analysis led to recommendations that have helped improve communications across the organization.
If you’re looking to improve communications internally, let’s discuss the strategies and tactics that will work best.