When it comes to utilities and customers, it’s no longer a one-way relation…
At Mower’s Syracuse office, we design marketing, advertising and PR for some of the biggest brands in healthcare, energy and sustainability, and buildings and construction. And the work is fully integrated. Our research team works hand-in-hand with account managers, the creative team, and public relations and public affairs experts to execute digital-first, cutting-edge solutions.
With extensive B2B and B2C experience with clients located in the Salt City and beyond, we use data-driven analytics to develop success plans that align your marketing communications efforts to your desired business outcomes.
For example, to build awareness and increase enrollment for two of Syracuse University College of Law’s degree programs, we planned and executed a digital media campaign that featured paid search, paid social and programmatic display ads both in the U.S. and internationally. They produced more than one million impressions and clickthrough rates above the industry benchmark.
Our success planning has led to exciting rebrand projects with a variety of healthcare clients, such as Loretto and Helio Health. Another long-time client, Crouse Health, asked us to develop a new brand campaign. The result: transformational creative work based on the platform “Carepassion.”
Mower’s energy and sustainability practice also used insights and data to build the “You First” brand awareness campaign for FirstEnergy, spurring an 18 percent improvement in brand perception of the company. Our extensive experience in the energy sector led to eye-catching sustainability reports for FirstEnergy and Sun Chemical, and we provided the strategy behind the launch of a new Siemens gas engine.
Our energy team also provides facility-siting work for utility developers of renewable energy. For example, our public affairs team has worked with Transmission Developers Incorporated, managing public meetings, community relations, and media relations to obtain the permitting needed for construction.
Mower also has decades of experience helping some of the biggest names in the buildings and construction marketplace, such as Legrand, which specializes in products and systems for electrical installations and information networks. We developed Legrand’s successful “All-INdustrial” integrated marketing campaign.
Mower’s Syracuse team strongly supports nonprofit organizations in the community, serving on dozens of boards and committees. One organization that we’ve worked with for decades: The Food Bank of CNY. We developed several advertising campaigns over the years, including the recent “Stick a Fork in Hunger” and “Your Turn at the Plate” campaigns.