Brand as FriendⓇ. More than just a tagline. It informs every single thing we do for you.
Good brands are good friends. They’re liked, they’re trusted and they matter. That’s what branding comes down to for us. (With piles of brand strategy, brand research and brand development to back it up, of course.)
Brand development starts with finding the perfect brand position. The objective here is to reveal that strategic positioning only your brand can occupy, with the goal of satisfying your target audience. It’s informed by our in-house research and strategy team. But to you and your audience? It’s just the beginning.
Sure, we want to help you look good. More importantly, we want to help you stand out. We’re going to develop a brand identity that’s totally unique, but not for the sake of getting noticed. It’s totally unique because it captures everything you stand for.
At the end of the day, your brand messaging is about making authentic human-to-human connections that matter. Our team really gets into this part. We love to take super-complicated subjects and businesses and package them into simple, relevant messages that make sense to the people who need to hear them.
So you want to speak your truth? First, we need to establish an honest, authentic brand voice. When you speak to your audience with that voice, you automatically relate to them and they relate to you.
We don’t talk to people where we want them to be, we talk to them where they are. Our promotional merchandising finds the life cycle of the audience—not just the selling cycle—and tells a story that goes along with them throughout the day.
We like to think of brand guidelines as the official encyclopedia of your brand’s identity. They provide brand rules and direction on the right way to use your name, logo, tagline, colors, graphics and fonts to ensure relevance and consistency in the marketplace.