Novant Health
Healthcare
In healthcare, creating a distinctive new brand is no small feat, especially when many possible name combinations are already trademarked. Novant Health needed a bold, innovative identity for their new pharmacy offering—a virtual service that pairs clinical pharmacist practitioners with home delivery of prescriptions for medical practices and their patients.
Through extensive research and strategy development, we found an opportunity to position ourselves as a key to care—a solution that helps medical practices evolve beyond the limitations of today.
Meet Mediful: a neologism that combines “medicine” with “fulfillment” and perfectly captures the helpful, healthful, and abundant nature of this breakthrough pharmacy solution.
It’s ownable while also communicating the emotional side of care—balancing innovation with positivity and trust. The name’s uniqueness conveys a modern approach, while its warmth reassures patients and providers alike.
In our logo design, we seamlessly integrated a medication capsule into the letter “U,” creating a clean, contemporary visual that connects instantly to pharmacy services while maintaining a comforting aesthetic. The visual system reinforces the brand’s identity as both cutting-edge and approachable.
By grounding our branding with solid strategy, we were able to create an identity that effectively conveys our position as a key to care across every brand touchpoint. With a value proposition centered on optimizing medication management, reducing costs, and improving patient adherence, Mediful transforms pharmacists from distant prescription-fillers into valued practice partners.
Hey! Our name is pronounced Mōw-rrr, like this thing I’m pushing.