Wine and Spirits

Winning at Wine and Spirits Marketing

While we recognize that it’s always five o’clock somewhere, when our office chat turns to wine, spirits and beer, we’re more likely crafting a winning marketing strategy than making plans for a post-work drink.

Eric Mower + Associates’ expert PR and marketing team has introduced, refined and supported brands from Chopin Vodka and Diamond Standard Vodka to Seagram’s Escapes and Labatt with brand building campaigns, product launches, major events, and strategic social media campaigns. We have organized top-tier media for Vinexpo Bordeaux, the world’s leading wine and spirits expo, and, in 2018, premiered its North American counterpart, Vinexpo New York. In addition, we have put the spotlight on New York State’s excellent Rieslings for the Finger Lakes Wine Alliance.

EMA also has directed public relations and marketing for influential restaurants and bars where wine programming and partnerships are front and center. Among them: Herons at The Umstead Hotel and Spa (Cary, N.C.), and elements restaurant and jade bar at Sanctuary on Camelback Mountain Resort & Spa (Scottsdale). In addition, we launched several successful co-marketing promotions with the three-Michelin-starred Jean-Georges in New York City.