Building bonds with your brand advertising. It’s an ART.

Today’s hungry digital consumers are far more active when it comes to engaging with brands and the content brands create. They want to know more. Interact more. And find a brand that gives them a sense of trust, caring and connection. You know, much like the qualities they’d find in a friend.

But can a brand really be a friend?

Absolutely. In fact, it’s what our branding teams help B2B and B2C marketers do on a daily basis. We refer to it as the ART of Brand as Friend. It’s an approach that utilizes Affection, Relevance, and Trust, three key building blocks that provide a foundation for a fully integrated approach which leverages nine key drivers of friendship:

  • Story
  • Style
  • Honesty
  • Caring
  • Listening
  • Advising
  • Surprise
  • Connecting
  • Loyalty

We use these drivers to add dimension, texture and magnetism to your brand so you can engage people and build lasting and fruitful relationships. And that’s the key to making your brand advertising more successful than ever.

Learn about the nine friendship drivers and how they shape your brand identity, or find out how others perceive your brand with our Brand As Friend Assessment.