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Domtar: Project Learning Curve

World’s first handwriting tracker

Fact: Nothing helps children learn faster and more effectively than their own handwriting. So, with that in mind, Domtar and EMA partnered with a team of software developers to create the world’s first handwriting tracker for “Project Learning Curve.” Just as wearable fitness trackers encourage people to exercise their hearts by tracking their miles, the Project Learning Curve app encourages students to exercise their brains through handwriting.

iPad showing Project Learning Curve login screen

The app didn’t just win over teachers and students. It won over the judges at advertising’s biggest creative competitions, scoring a Silver Lion at the Cannes International Festival of Creativity, a Bronze CLIO award, and a One Show Merit award.

Cannes Lions Clio Awards The One Show
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Key brand as friend driver: connecting

By supporting handwriting and education in a high-tech way, Domtar connects kids with solutions they need for brain development. And that associates the brand with target audiences in a more meaningful way.

About Brand as Friend Learn more about Brand as Friend

Artboard 1

CLIENT:

Domtar

PROJECT:

Project Learning Curve

SERVICES UTILIZED:

Content Marketing, Digital + Direct

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