Domtar: Project Learning Curve
World’s first handwriting tracker
Fact: Nothing helps children learn faster and more effectively than their own handwriting. So, with that in mind, Domtar and EMA partnered with a team of software developers to create the world’s first handwriting tracker for “Project Learning Curve.” Just as wearable fitness trackers encourage people to exercise their hearts by tracking their miles, the Project Learning Curve app encourages students to exercise their brains through handwriting.
The app didn’t just win over teachers and students. It won over the judges at advertising’s biggest creative competitions, scoring a Silver Lion at the Cannes International Festival of Creativity, a Bronze CLIO award, and a One Show Merit award.
Key brand as friend driver: connecting
By supporting handwriting and education in a high-tech way, Domtar connects kids with solutions they need for brain development. And that associates the brand with target audiences in a more meaningful way.
CLIENT:
Domtar
PROJECT:
Project Learning Curve
SERVICES UTILIZED:
Content Marketing, Digital + Direct