Every marketer knows that their database is a key asset, yet many are overwhelmed at the prospect of assessing, organizing and leveraging their data to optimize acquisition and CRM practices.
Customer and prospect data is a key building block to marketing success. Understanding the data that your organization has can unlock insights about segments, behaviors and the most profitable customers and prospects.
To ensure that prospect data is truly understood and acted upon, we examine it from every angle to enhance customer experiences and transform business models.
Mower’s philosophy is that strategic planning begins with understanding who your customers and prospects are, how they interact with your brand and how they buy. Much of this insight lies in the data you collect in prospect and customer databases. This means:
Database Audit, including:
Data Consolidation and Standardization (marketing-ready database)
*Mower partners with providers who have access to key industry data sources such as Acxiom, Dun & Bradstreet, Experian, Claritas and Hoovers to offer best-in-class data enhancements.