B2C , Healthcare
When Hospice Buffalo experienced a drop in new patients and learned that the average time a patient is in hospice nationwide was 180 days while their own average was 44, they turned to us for help. We discovered there was some confusion. See, seven in 10 adults only associate hospice with end-of-life care, only 25% believe hospice improves the quality of a person’s life and many think hospice care decisions are made exclusively by their physicians.
Through television and radio spots, billboards and a redesigned website, we conveyed the message that Hospice & Palliative Care Buffalo is a comprehensive care center that provides a variety of services to support both patients and family members. The creative expressed it’s never too early (or late) to call on Hospice Buffalo for a helping hand. In fact, it’s the best thing you can do for someone you love.
By informing people that hospice care is more than just end-of-life care and that Hospice Buffalo provides a variety of services that support and guide both patients and caregivers, we conveyed that it’s never too early to call on Hospice Buffalo for a helping hand. In fact, it’s the best thing you can do for someone you love.
Key Brand as Friend® drivers:
Hey! Our name is pronounced Mōw-rrr, like this thing I’m pushing.