Research Services
We’re so curious. Give us 10 focus groups, and we’ll want 15. Give us 400 survey responses, and we’ll want 800. When the timeline or budget won’t stretch to either, Mower Synthetic Intelligence still gets us moving instead of guessing. It builds AI-modeled audiences grounded in real data and moves fast. However we get there, we’re digging past the what to get to the why.
We just want to know what your audience is thinking. Do they like you? Do they love you? Do you matter to them? Why or why not? The questions are simple, but we dig deep into proven brand awareness and perception research methodologies to get real answers.
Competitive market research helps us understand who you’re up against. What are they putting out there? Where can we take you so you stand out? You have something special to say, now let’s say it so people will hear.
Not every project has the runway for a full study, but that shouldn’t mean guessing instead. Mower Synthetic Intelligence builds AI-modeled audiences, grounded in third-party audience data and our own primary research. Our researchers moderate every session, so it’s never left to run on its own. The result is real, directional answers on messaging, concepts, and audience reaction, fast enough to use.
We run focus groups, IDIs, online bulletin boards, and Zoom rooms. Pick your poison. We want to sit down with your audience and listen. In person or virtual, AI-enabled board or classic conference room, we meet people where they are. We pull out the personal, specific stuff that makes messaging land.
After we create something based on our initial research, we like to take it back for some more research. Often that starts with a synthetic audience for a fast, first read. We told you we’re curious. We’re not just asking the audience if they like it. We’re asking them if the concept is believable, if it’s different, if it’s motivating. Is your message diverse, equitable and inclusive? We’re testing to drive corporate social responsibility, too.
We’ve got quantitative research tools that give us really powerful data. From awareness and perceptions to advanced analytics, the goal is confidence. It’s about knowing what people think of you because of real data and research, and there’s so much power in that.
Mower
The Friendship Factor
Grant Thorton – Advertising
PNC – Advertising
Avangrid
We spoke with the pros—and uncovered 8 critical insights.
Broadview Federal Credit Union – Public Relations
Loretto Health & Rehabilitation
Hey! Our name is pronounced Mōw-rrr, like this thing I’m pushing.