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PR Week Profiles Success of Caesars Pocono Resorts’ Social Media Campaign

PR Week recently profiled the successful social media campaign “Are You Romantic?” launched by Caesars Pocono Resorts and marketing communications firm Eric Mower and Associates. The campaign was designed to increase business, reach a younger audience, and further position Caesars Pocono Resorts as a romance expert.

PR Week outlines the campaign’s strategy, tactics, results and future plans in its Oct. 22 Daily Newsletter and on its website. The campaign is scheduled to be featured in the magazine’s Oct. 27 print edition.

Caesars’ social media campaign was launched with the microsite AreYouRomantic.com, which offers romantic tips, user-submitted stories, last-minute gift ideas, the “Blog D’Amour” romance blog and romance polls, like the Sports Lovers Poll, which asked sports fans and those in love with sports fans how their number-one team impacts life with their other half.

About Mower

Mower is a digitally integrated independent marketing, advertising and public relations agency with professionals in New York City, Atlanta, Boston, Charlotte, N.C., Cincinnati, and Buffalo, Rochester, Albany and Syracuse, N.Y. Mower delivers strategic insights and counsel, digital solutions, smart creative and award-winning results to clients in a wide range of industries and service sectors. It has earned top industry accolades from Clio, Cannes and ANA B2 awards and is the only full-service agency ranked in Ad Age, B2B Marketing, PRWeek and Chief Marketer. Mower is part of two global agency networks—thenetworkone and IPREX—as well as the 4A’s.