Mower takes home 21 awards at the American Advertising Federation of Buffalo’s Annual Award Show


Alison Boghosian

Senior Account Executive, PR & PA Group

On Friday, March 3, the American Advertising Federation (AAF) of Buffalo hosted its annual awards show at Buffalo State College with a “Promenade” theme, making for a memorable night filled with big hair, bright pink dresses and other fun ensembles. The night was even more special for Mower, who took home awards across various categories, including the competitive Community Award for the pro bono “Open Every Door” campaign created for nonprofit organization One Hundred Black Men of New York. 

In total, Mower took home 21 awards, including 10 Gold Awards with a “Judge’s Choice” selection, and 10 Silver Awards across a range of clients, including Loretto, Catholic Health, Guardians of Hope (Ukraine), and Ford Motor Company. The Gold wins will now move on to the next phase of the American Advertising Awards competition, the District 2 show, which represents major markets like New York, New Jersey, Pennsylvania, Delaware, Maryland, and Washington, D.C. From there, winning campaigns advance to the final stage of the competition at the national level.

In one of the evening’s most competitive categories, Mower secured the Community Award for the “Open Every Door” brand campaign created for One Hundred Black Men of New York during a longtime pro bono partnership.

“Mower’s list of wins from the Buffalo show is the result of incredible cross-office collaboration that brings together our teams and talents to create impressive work we should all be proud of,” said Mike Baron, senior vice president and group creative director at Mower. “It was a fantastic night of bonding and a reminder that Mower stands out as a respected creative force among local agencies.”

Additionally, one of the agency’s production partners, dPost, took home three awards for work they did for Mower, including the “Whodunnit?” themed materials created for last year’s AAF Buffalo award show and a television spot for Mower client Northwest Bank.

Mower’s Gold Award wins:

  • Whodunnit? Awards, Copywriting
  • Whodunnit? Awards, Art Direction
  • Whodunnit? Awards, Ad Chapter
  • Whodunnit? Awards, Integrated Media Campaign
  • Whodunnit? Awards, Brand Elements
  • Whodunnit? Awards, Special Events Materials
  • Whodunnit? Awards, Film, Video & Sound
  • Ford Buffalo Auto Show “Snow Bronco,” Guerrilla Marketing
  • Ford Buffalo Auto Show “Snow Bronco,” Single Installation
  • Ford Buffalo Auto Show “Snow Bronco,” Single Event

Mower’s Silver Award Wins:

  • Loretto “Live Like Loretta,” Local Consumer Campaign 
  • Loretto “Live Like Loretta,” TV Advertising, Single Spot
  • Loretto “Live Like Loretta,” TV Advertising, Campaign
  • Loretto “Live Like Loretta,” Social Media Campaign 
  • Ford Buffalo Auto Show “Snow Bronco,” Branded Content for Online
  • Ford Friendship Video, Film, Video & Sound
  • Guardians of Hope “Ukraine: First 40 Days,” Public Service Marketing
  • Guardians of Hope “Ukraine: First 40 Days,” Art Direction
  • Whodunnit? Awards, Online/Interactive
  • Catholic Health “Knees & Hips,” Integrated Campaign 

See the show book for AAF Buffalo’s “Promenade” night here and learn more about the American Advertising Federation here.

About The American Advertising Awards

The American Advertising Awards is the advertising industry’s largest and most representative competition, attracting over 40,000 entries every year in local ad club competitions. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising.

Conducted annually by the American Advertising Federation (AAF), the local phase is the first of a three-tier, national competition. Across the country, local entrants vie to win ADDY Awards – recognition as the very best in their markets. At the second tier, local American Advertising Award winners compete against winners from other local clubs in one of 15 district competitions. District winners are then forwarded to the third tier, the national stage of the American Advertising Awards.

Hey! Our name is pronounced Mōw-rrr, like this thing I’m pushing.

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