Northwest Bank leverages Mower’s marketing research team for new brand campaign


Alison Boghosian

Senior Account Executive, PR & PA Group

Northwest Bank was ready to evolve its brand position and creative expression to match its evolution from a community bank to a full-service financial institution. Mower’s Insights team was integral to the work of reestablishing their story and positioning. Read more about the research from Mower’s Senior Vice President, Insight Erinn Steffen and Vice President, Research Katie Bender:

Hey! Our name is pronounced Mōw-rrr, like this thing I’m pushing.

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