Syracuse, N.Y. – Mower’s Executive Vice President, Stephanie Crockett, and Director of Account Planning, Lisa Dolbear, will present “The New Customer Engagement Strategy for Utilities—Power Up Quality of Life” at the 2019 Energy Marketing and Customer Service (EMACS) conference.
Based on insights from a Mower July 2019 research study of more than 500 customers, Crockett and Dolbear’s presentation will share fresh data on the consumer mindset around well-being and its connection to energy services and products, explore the intersection between energy efficiency and wellness, and share unique insights on how utilities can position themselves as an integral part of consumers’ well-being and overall quality of life.
Additionally, they will also offer learnings from Mower’s work with its client National Grid, highlight a customer perspective on energy-efficiency motivations, explain the innovative intersection between energy efficiency and wellness, and deliver unique insights on how to position utilities as an integral part of consumers’ well-being and overall quality of life.
The 2019 EMACS Conference provides a forum for utility marketing professionals to network, exchange best practices, and share new ideas while learning about and connecting with resources that can help improve operations.
The conference, which will be held at the Hyatt Regency in New Orleans from September 30–October 3, will feature presenters from across North America who will share real-life experiences, technical expertise and forward-thinking strategies on several topics such as digital transformation, increasing e-bill adoption, mobile payment strategies and more.
Headed by Crockett, Mower’s energy and sustainability specialty works with the world’s largest utility companies, government energy authorities and challenger-brand upstarts—providing insights that are grounded in reliable research, a little blue-sky thinking and tons of real-world experience.
Dolbear serves as a strategist for the agency’s specialty group, which recently created the Brighter Future campaign for its client, FirstEnergy. The campaign was recognized at the 95th annual Utility Communicators International (UCI) Better Communications Competition (BCC), receiving two first-place awards.
One of the largest independent marketing, advertising and public relations agencies in the U.S., Mower’s strategic approach has earned the agency top industry accolades ranging from Clio, Cannes and ANA B2 awards to rankings in AdAge, PR Week, the Chief Marketer 200 and a four-time PR News “Top Places to Work.”