As we look ahead to the ANA Masters of B2B Marketing Conference this June, our team is excited to join industry leaders for conversations shaping the future of B2B marketing. We’re especially proud to be exhibiting and presenting at this year’s event — and eager to connect with marketers focused on driving growth through stronger brand, media and customer experience strategies.
Among the sessions we’re most looking forward to are two that speak directly to the evolving role of modern marketing leadership.
“The Most Misunderstood Lever in Modern Media Strategy” will feature Mower President and CEO Stephanie Crockett alongside Arthritis Foundation CMO Sabrina Sexton, exploring how strategic public relations strengthens paid, owned and demand-generation investments. The session highlights how PR, when integrated into broader media strategy, builds credibility, reinforces authority and creates lasting audience relevance that amplifies overall marketing performance.
We’re also excited for “Apple: Mastering Brand Experience as a Growth Driver,” featuring former Apple marketing executive Allison Johnson. The discussion will unpack how Apple built one of the world’s most admired brand experiences and how those same principles — simplicity, emotional resonance and friction-free engagement — can help B2B marketers create more connected customer journeys that drive loyalty and business growth.
We look forward to sharing ideas, learning from fellow marketers and continuing conversations about the future of B2B marketing at ANA Masters of B2B. If you’ll be attending, be sure to stop by our booth to play Mower Mania 2 for your chance to win an EGO lawnmower, SKIL power tool set or Carhartt jacket.