SHSMD Webinar

Mower and Loretto: Leveraging AI


Our healthcare marketing expert and Group Creative Director Kevin Tripodi joined Loretto Health and Rehabilitation Chief Marketing and Engagement Officer Julie Sheedy during SHSMD’s Leveraging AI virtual seminar series. Their presentation, “Brands who act more human make more friends,” taught attendees how to keep their human edge in a world that’s leaning towards AI, hyper-targeted ads and the chatter of chatbots. They also discussed how Mower and Loretto created an AI adaptation of Loretto’s spunky spokeswoman, Loretta, to build a campaign that’s achieved incredible results.

You can find the full recording of Kevin and Julie’s presentation below.

Hey! Our name is pronounced Mōw-rrr, like this thing I’m pushing.

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