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EMA Earns Honors for Hotel and Hospitality Public Relations

NEW YORK, N.Y. — The Hospitality Sales & Marketing Association International (HSMAI) recognized Eric Mower + Associates with multiple awards at the 60th annual Adrian Awards. HSMAI honored 2016’s outstanding work in hospitality, travel and tourism-related marketing. Earning both a Silver and Bronze for its public relations efforts, EMA’s work was selected from a field of more than 1,300 entries and judged by senior industry and media experts.

EMA’s Déjà Vu Wedding initiative received a Silver award in the Online Feature Placement category. After hearing the unique story of a bride looking to recreate her parents’ wedding from 36 years earlier, EMA facilitated an interview with BridalGuide.com. The couple’s one-of-a-kind story landed a stellar placement and generated “real wedding” exposure that drove meaningful business to the Fort Lauderdale Marriott Pompano Beach Resort & Spa.

EMA also took home a Bronze Adrian Award in the Television Feature Placement category for its work on a segment for celebrity chef Beau MacMillan on CBS’s The Dish. Reaching a national broadcast audience of over two million viewers and receiving an additional 90 million online impressions, the interview positioned Sanctuary on Camelback Mountain Resort & Spa as a premier destination for top-notch dining. EMA was heavily involved in pre-production — providing assets, talking points, and biographies and sharing Chef MacMillan’s professional journey to become a Food Network star and executive chef at elements — details the agency knew would speak to a national audience interested in luxury travel and dining.

About Mower

Mower is a digitally-integrated independent marketing, advertising and public relations agency. With 165 professionals in New York, Boston, Atlanta, Charlotte, Cincinnati, Buffalo, Rochester, Albany, and Syracuse, Mower delivers strategic insights, digital solutions, smart creative, and award-winning results to clients. Part of two global agency networks — thenetworkone and IPREX — as well as the 4A’s.