Energy & Sustainability

Toggle Menu

<< Back to Work
GE Solar: Advertising & Marketing

Put the sun to work for you.

Situation

As the market for clean, renewable energy has become more and more competitive, General Electric (GE), one of the world’s largest corporations and a leader in the industry, wanted to stand out. GE needed a way to communicate to their customers that their solar energy solutions weren’t only affordable and sustainable, but also dependable.

Insight

Mower was tasked to find a fresh perspective for the GE Solar brand. Mower’s strategic work began with a thorough competitive analysis, discovery with GE stakeholders representing a cross-section of departments and roles, and culminated with our Brand as Friend® workshop to identify opportunities and ideas on how the brand could be more of a friend to its target audience of large commercial building owners.

Solution

The campaign, “Put the sun to work for you,” utilized striking imagery and creative facets to demonstrate the power and dependability of the sun and what it can do for a business. The series of print ads featured no images of buildings with solar arrays, an approach that truly differentiated GE from the pack, and told the story of how their legacy of innovation and customer-centricity drives great benefits.

Thank you for your submission, someone from Mower will contact you shortly. You also now have access to all premium content on mower.com.

Thank you for your interest in Mower insights and emails. You should begin receiving the information you requested shortly. You also now have access to all premium content on mower.com

Thank you for your submission. As a subscriber, you now have access to all premium content on this site. Be sure to visit regularly to download new articles and ebooks.

In order to get the best possible experience using our website, we recommend that you upgrade to a newer version or a different web browser. Links to supported web browsers can be found below:

Chrome
Firefox
Safari
Internet Explorer

It looks like you are running Internet Explorer in Compatibility View. This site will only work if you turn this view off. Use the browser Tools menu to change your settings.