As energy marketers, we know it’s not enough to be seen, you have to be felt. That’s why our Strategy team at Mower curates monthly insights designed to spark creativity and sharpen your approach to engaging customers in an evolving landscape.
Here are three thought starters from our latest Spark Report that we think could energize your next campaign:
1. “Everyday Life” is the New Billboard
87% of people say brand experiences are more memorable than traditional ads (Source: Forbes). Customers are tuning out banner ads and tuning in to authentic, everyday brand encounters.
Pro tip: Conduct a “Touchpoint Audit” to identify overlooked moments like service appointments, billing envelopes, or community events and transform them into useful, engaging brand experiences.
Example: A utility partner wrapped their field trucks with bold messaging about home energy audits and added a QR code for scheduling an appointment, generating thousands of scans from neighborhoods they already serve.
2. We’re in the Impatience Era
55% of people say they prefer quick fixes over traditional methods to achieve personal goals, with even higher numbers in areas like physical (68%), mental (67%), and financial wellness (67%) (Source: Accenture). They’re skipping long reads for shortcuts that help them “win” faster.
Pro tip: Try creating a “30-Second Energy Hacks” series on social media or via email, bite-sized tips on saving money, lowering usage, or tapping into incentives. Bonus points for using trusted micro-influencers or customer testimonials.
Example: An energy provider partnered with a local mom influencer to produce short reels showing real-life ways to save on summer cooling costs like using fans efficiently or running appliances at off-peak times. The series saw 3x higher engagement than typical promotional posts.
3. Culture is Now a Brand Asset
Companies with highly engaged employees see a 23% increase in profitability, a 70% boost in employee well-being, and a 22% increase in organizational citizenship (Source: Gallup 2025 State of the Workplace). Culture isn’t just internal; it’s a trust signal to customers and job seekers alike.
Pro tip: Use employee voices in public-facing campaigns and community programs. Consider publishing a “Culture Scorecard” to showcase your commitment to purpose and people.
Example: One utility shared a behind-the-scenes video series profiling their lineworkers and engineers, from storm response to community volunteering generating thousands of organic views and strong social sentiment around trust and pride.
Now let’s help bring these to life.
If any of these ideas sparked something for your team, we’d love to help you explore what’s next. Our strategy and creative teams specialize in turning insights like these into results for energy brands.
Reach out to learn more, as we’re always up for a smart conversation.