Takes Home 11 Campaign Awards at 2025 ANA B2 Awards
Mower made an impressive showing at this year’s Association of National Advertisers’ (ANA) B2 Awards, earning 12 total honors—including the coveted Gold B2B Midsize Agency of the Year. With wins across five campaigns and 11 categories, the agency’s creative expertise in B2B marketing captured significant attention at the ceremony, which took place June 3 at the 2025 ANA Masters of B2B Marketing Conference in Naples, Florida.
“Being named Midsize Agency of the Year by the ANA is a powerful acknowledgment of Mower’s strength in building bold, meaningful connections in the B2B space,” said Stephanie Crockett, Mower’s President and CEO. “We’re grateful for the trust and collaboration of our client partners, which ultimately allows us to deliver imaginative, high-impact campaigns with clarity and purpose.”
The ANA B2 Awards identify the best in modern B2B thinking, reflecting the industry’s diversity and the importance of B2B campaigns. Judges are ANA B2B professionals, including chapter leaders, committee members and client-side executive marketers. Award-winning campaign work that contributed to Mower landing the coveted Gold Midsize Agency of the Year designation crossed industries and executions, and included:
Carhartt “For Crews Who Make the Holidays”
Demand Generation: Small or Medium Business – Gold
Email – Gold
Lead Generation: Small to Medium Business – Gold
ROI/Growth – Silver
Integrated Marketing Program: Large Enterprise – Silver
B2B Marketplace Marketing – Silver
Carhartt “A Partnership to Power the Future”
Video Marketing – Silver
Finvi “Collections That Work”
Digital Transformation – Silver
McNeilus, “Revolutionizing Refuse”
Business to Government/Business to Public Sector Marketing – Silver
AI Emerging Technologies – Bronze
Mower “Don’t wait. Celebrate!”
Employer Branding – Bronze
View the full winner’s gallery for the 2025 B2 Awards here.