Within the next thirty years, there will be a fourfold increase in the number of people in the American population who will live to be upwards of 100 years old. This speaks to the ways society has improved over the past few centuries, but it also poses significant challenges for the future. More than ever, retirees will focus on how to support themselves financially for another thirty years or more, while also addressing their health and well-being. Utilities can play a big role in supporting these future “super seniors,” but change and outreach need to begin now.
Energy providers can do their part by educating the population before they retire and meeting the aging and retired community where they are. Most retirees live on a fixed income, so making energy-efficient swaps after retirement may no longer be feasible. Education on upgrades should begin as soon as possible. Additionally, the aging community needs to be supported with clear and attainable financial support and safety protocols, ensuring they are just as much a priority as everyone else.
Methods of communication
As much as e-statements, emails, and digital communications are beneficial for the environment and saving time, there is still a large portion of the aging population who are not comfortable with digital communications. Either they aren’t familiar with it, don’t trust it, or both, and this may cause a significant disparity in access to basic information. Utility companies should especially plan to offer communications through traditional means to avoid leaving this population behind, including direct mail, bill stuffers, public radio, and basic cable television.
Simple swaps
The aging community should be targeted with specific utility programs designed to help them make lasting, cost-effective upgrades to their homes. Messaging and tactics should focus on energy-efficient equipment, such as dishwashers, washing machines, dryers, and refrigerators, which can reduce utility costs over time. Other recommended upgrades include switching to LED light bulbs, which use less energy and require fewer replacements. Larger investments, such as weatherizing homes, replacing windows and updating insulation can help improve a home’s comfort. Utilities should tailor their outreach to this segment to ensure they are aware of these programs and can take advantage of available support.
Financial support
For those living on a fixed income, unexpected high bills can wreak havoc, making it difficult to afford basic needs. Most utility companies offer bill assistance programs, which will be crucial for the growing retiree population. Utility companies should ensure these programs are accessible and easy to utilize. For example, clear communication about eligibility requirements and a simple application process can help ensure that those who need assistance most can access it without added stress. Utility companies should focus on promoting these services at senior centers and through non-profits that specifically serve these customers.
Safety Protocols
Safety and crisis communications should be tailored to emphasize access for aging populations. During storms and other weather events, these populations may rely on public television and radio for outage notices and crucial safety alerts, not email or app notifications. Additionally, energy and utility companies should assist aging populations in creating emergency plans. These populations will need to consider transportation, mobility, assistive devices, medications, and more in an emergency. A detailed plan can ensure that people have multiple simple ways to get emergency help or quickly access priority items.
An attainable future
By taking proactive steps now to improve accessibility, communication, and support for the aging population, energy and utility companies can ensure that future generations of retirees will experience a smoother, more manageable transition into their later years. These changes will promote utilities as a brand that cares about all of its populations and customer satisfaction while making it easier for a growing number of seniors to maintain their independence and quality of life. As society continues to age, the groundwork laid today will be essential in creating a more inclusive and supportive environment for our future “super seniors.”