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National Grid: Outage Communications Launch

Broadening outage communications reach

In an ongoing effort to improve the experience for their customers, National Grid rolled out an enhanced two-way texting service that enables customers to receive personalized updates on outages at their home and set their own communication preferences.

Mower partnered with National Grid on a campaign to launch this new service through a variety of channels including bill inserts, programmatic digital advertising, email and Facebook and Instagram advertising. We also developed materials to promote this service to National Grid employees (most of whom are customers) using posters and messaging on the company intranet.

Enrollment in the personalized two-way texting service continues to increase, enabling more customers to have a better experience and receive targeted communication in preparation for storm season and throughout the year.

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