- Employer of Choice committee focused on diversity and inclusion
- External advisory council on diversity and inclusion
- Strong recruitment goals for minority candidates
- Minority internships for talented college juniors and seniors
- Diverse casting for projects
- Initiatives to increase media and production spending with M/WBE and Black-owned businesses
- Leveraging our proprietary brand tools and tactics to reflect diverse consumer segments and insights
- Resources and training opportunities on diversity and inclusion topics
- Frequent agency-wide meetings led by our CEO
- Observance of Martin Luther King Jr. Day and Juneteenth
- Annual day of community service held on Martin Luther King Jr. Day
- Organizational pledges to Diversity Action Alliance and the Greater Rochester Black Agenda Group
- Participated in the 21-Day Racial Equity and Habit Building Challenge©