Content Marketing to Moms 101

The what, why, how and who of a growing marketing trend and business opportunity

Content marketing is a hot topic these days and millennial moms are huge consumers of online content.  As savvy moms use the internet to become more efficient and improve their lives, brands have an opportunity to step in and help them along the way. What? Content marketing is defined...

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Moms are familiar with our work. Are you?

Moms have seen our work and reacted to our messages for more than a decade. They know us. And if you don't — here's a peek.

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How our Moms Share can increase your Market Share

Looking for unique perspectives and powerful insights from new moms in the know? Check out our EMA Moms Share Panel. It's a place where EMA moms — who are marketing experts by day — share everything from their personal pain points and points of view to the brands they trust most and what items they're most likely to put in their shopping carts.

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New moms shop blog.

  • Job that doesn’t pay anything earns big payoff

    Stunt goes viral, puts a mom’s job into perspective Mullen, an advertising agency in Boston, recently posted a  fake “Director of Operations” job listing online and in newspapers. The ad got 2.7 million impressions from paid ad placement, but only 24 people responded, according...

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Just a few clients who have trusted us with their brands.


Get your share of the new mom market.

From the frugalista mom to the fashionista mom, from the eco mom to the exercise mom, and everything in between, we've got the skinny. Simply complete this form and we'll contact you on the best ways for your brand to connect with new moms.



Eric Mower + Associates

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