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Nucor: Print Campaign

This van is rockin’

Nucor has been rocking the industry for years by continually rewriting the rules on how steel is made — and what it’s made from. This print execution is one of many that celebrate this forward-thinking steelmaker’s dedication to making a difference through sustainable practices.

Two-page Print Ad 4

Nucor’s innovative thinking and game-changing practices are celebrated in a series of visually striking print ads.

Two-page Print Ad 3 Two-page Print Ad 2

Staying true to their nature

Nucor doesn’t just make steel, it makes the world a better place through technological innovation and leading-edge recycling practices. The award-winning “It’s our Nature” print campaign helped raise their profile with both investors and prospects through prominent placements in The New York Times, The Wall Street Journal and other targeted business publications.

Oversized floor sticker showing steel beams Life-sized floor sticker of crushed vehicle

According to a BusinessWeek Target Tracking Study, unaided brand awareness for Nucor increased 85%, and perceptions of Nucor in key qualities like “environmentally responsible” and “strong corporate culture” increased more than 20%.


Unaided Brand Awareness


Perceptions in Key Qualities


Key brand as friend driver: story

Great brands have great stories. And there aren’t many steel companies that have a better story to tell than Nucor. In the world of big steel, there’s a lot of chatter about big pollution. Nucor, on the other hand, gets talked about because of their big-time commitment to sustainability, responsibility and the people who make it possible.

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Artboard 1




Print Campaign


Energy + Sustainability


Advertising, B2B, Media Planning + Buying

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