Back to Work

Maid of the Mist: Marketing Campaign

A new strategy for a new era

The Maid of the Mist has been around for nearly two centuries. And the iconic Niagara Falls boat tour came to EMA looking to make a splash. With improved guest access and accommodations, as well as an enhanced retail operation, EMA recommended a bolder, theme-park-like marketing approach.

Our strategy was backed with compelling new creative that featured a dynamic call to action: Explore the Roar. The campaign drove record-breaking, recession-busting results. All told, we increased ticket sales and attendance by 20 percent, generated click-through rates that beat industry benchmarks, and gained the ability to zero in on feeder markets by using key performance indicators (KPIs).

Website homepage Print Ad Outdoor Ad
BAF-drivers-icons

Key brand as friend driver: story

This iconic adventure on the Niagara is as great of a story today as it was 166 years ago. It’s a rich history that sets the Maid of the Mist apart from other attractions, and the Explore the Roar campaign told the unique story in new and exciting ways.

About Brand as Friend Learn more about Brand as Friend

Artboard 1

CLIENT:

Maid of the Mist

PROJECT:

Marketing Campaign

SERVICES UTILIZED:

Advertising, Data Analytics, Digital + Direct

Like what you see? Let's connect. Open Contact Form

Back to Work

Back To Top

Thank you for your submission, someone from EMA will contact you shortly. You also now have access to all premium content on mower.com.

Thank you for your interest in EMA insights and emails. You should begin receiving the information you requested shortly. You also now have access to all premium content on mower.com

Thank you for your submission. As a subscriber, you now have access to all premium content on this site. Be sure to visit regularly to download new articles and ebooks.

In order to get the best possible experience using our website, we recommend that you upgrade to a newer version or a different web browser. Links to current web browsers can be found below:

Chrome
Firefox
Microsoft Edge
Safari