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Ford Fiesta is fun, sporty, and loaded with personality. So we tried to capture all of those traits in this series of billboards promoting the launch of the 2013 model. Clearly, we had a lot of fun doing it. And we may have even invented a few new words along the way.
Focus forward
Western New Yorkers love their Fords. And we love bringing the brand to life in our community—through advertising, special events, even the occasional arts festival.
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Style
Key brand as friend driver: style
With its bright colors and sporty flair, the Ford Fiesta stands out. Our billboard campaign captured that personality without taking itself too seriously — just like the car it celebrates.
