EMC / Dell

Out-of-this-world interactive experiences ignite excitement at a tech giant’s big event.

Technology

Advertising // Design // Public Relations // Strategy & Planning

For the largest event in its history, Dell once again turned to Mower’s technology marketing experts to create the spark.

When EMC merged with Dell in 2016, it brought with it an annual conference, EMC World, that dominated the industry. And for 13 years, EMC had relied on Mower to generate the compelling marketing materials that fueled its resounding success.

Post-merger and a name change to Dell Technologies World, Mower continued to provide everything from pre-show outreach, social and PR content to videos, animation, signage, apparel, promotional items and program guides—not to mention the complete interactive event experience on the show floor.

Our creative vision has helped raise attendance
over the years from 2,000 to more than 16,000.

The 2019 Dell Technologies World was the largest ever, and Mower brought the theme “Real Transformation” to life through interactive experiences and exhibit spaces that transformed the Las Vegas venue into a whole new world.

Interactive spaces draw buzz.

Attendees were wowed—and so were our audiences on social, where our reach topped

3.1 Million

We turn brands into friends.

Through unexpected animations and unconventional booth experiences, Mower leveraged surprise to drive affection among the attendees at EMC World.  

Key Brand as Friend® drivers:

Hey! Our name is pronounced Mōw-rrr, like this thing I’m pushing.