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EMC: Interactive Experience

Igniting excitement for EMC with out-of-this-world experiences

Every year EMC presents EMC World — the premier educational conference for IT professionals and EMC customers and partners from around the globe. Since 2003, EMA has partnered with EMC to make the conference a resounding success with compelling marketing materials — everything from pre-show outreach, videos and signage to apparel, promotional items and program guides. Over the years, we’ve helped raise attendance from 2,000 to 14,000.

For the 2016 EMC World — the largest one yet — we brought the theme “Modernize. Automate. Transform.” to life through interactive experiences and exhibit spaces that transformed the Las Vegas venue into a whole new world. Attendees were wowed. And their energy and enthusiasm only amplified when Duran Duran and Fitz and the Tantrums closed the conference with a rocking performance.

Graphics projected on walls Wrapped pillars at show Projection screen with bean bag chairs Band performingSingers performingMusician performing
BAF-drivers-icons

Key brand as friend driver: surprise

Through unexpected animations and unconventional booth experiences, EMA leveraged surprise to drive affection among the attendees at EMC World.

About Brand as Friend Learn more about Brand as Friend

Artboard 1

CLIENT:

EMC

PROJECT:

Interactive Experience

SERVICES UTILIZED:

Advertising, PR + PA

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