Igniting excitement for EMC with out-of-this-world experiences
Every year EMC presents EMC World — the premier educational conference for IT professionals and EMC customers and partners from around the globe. Since 2003, Mower has partnered with EMC to make the conference a resounding success with compelling marketing materials — everything from pre-show outreach, videos and signage to apparel, promotional items and program guides. Over the years, we’ve helped raise attendance from 2,000 to 14,000.
For the 2016 EMC World — the largest one yet — we brought the theme “Modernize. Automate. Transform.” to life through interactive experiences and exhibit spaces that transformed the Las Vegas venue into a whole new world. Attendees were wowed. And their energy and enthusiasm only amplified when Duran Duran and Fitz and the Tantrums closed the conference with a rocking performance.
Sp
Surprise
Key brand as friend driver: surprise
Through unexpected animations and unconventional booth experiences, Mower leveraged surprise to drive affection among the attendees at EMC World.
CLIENT:
EMC
PROJECT:
Interactive Experience
SERVICES UTILIZED:
Advertising, PR & PA
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