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EMC: Interactive Experience

Igniting excitement for EMC with out-of-this-world experiences

Every year EMC presents EMC World — the premier educational conference for IT professionals and EMC customers and partners from around the globe. Since 2003, Mower has partnered with EMC to make the conference a resounding success with compelling marketing materials — everything from pre-show outreach, videos and signage to apparel, promotional items and program guides. Over the years, we’ve helped raise attendance from 2,000 to 14,000.

For the 2016 EMC World — the largest one yet — we brought the theme “Modernize. Automate. Transform.” to life through interactive experiences and exhibit spaces that transformed the Las Vegas venue into a whole new world. Attendees were wowed. And their energy and enthusiasm only amplified when Duran Duran and Fitz and the Tantrums closed the conference with a rocking performance.

Graphics projected on walls Wrapped pillars at show Projection screen with bean bag chairs Band performingSingers performingMusician performing

Sp

Surprise

Key brand as friend driver: surprise

Through unexpected animations and unconventional booth experiences, Mower leveraged surprise to drive affection among the attendees at EMC World.

About Brand as Friend Learn more about Brand as Friend >>

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CLIENT:

EMC

PROJECT:

Interactive Experience

SERVICES UTILIZED:

Advertising, PR & PA

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