Using account-based marketing to engage high-potential B2B prospects.
Account-based marketing (ABM) allows B2B marketers to strategically target and market to individual companies as markets of one. So instead of marketing to a target demographic population, or vertical market such as manufacturing, you’re targeting specific stakeholders and individuals inside a particular company.
Here’s how you get there.
First, we identify your overarching business goals and marketing objectives. Then, we develop the right integrated marketing solution to meet those challenges head on.
Approach to developing an account-based marketing plan
Identify Target Accounts
Map the Opportunity
Create Content and IMC Strategy
Measure and Optimize
Advanced IP targeting for digital display advertising
Customer match advertising
Paid search advertising
Company-targeted social media through LinkedIn, Facebook and Twitter
Lead generation, lead scoring and lead nurturing
One-to-one email marketing and mobile messaging
Real-time personalization for websites and landing pages
Content marketing and thought leadership
Personalized direct mail
Targeted event planning and support
What you can expect from Mower’s strategic account-based marketing services
ABM is building a reputation as a high-yield strategy that delivers a strong return on investment. This is backed up by a recent SiriusDecisions research study.
And why is that? Because it works. According to Altera Group and Marketo:
97% of B2B marketers believe ABM has a somewhat higher or much higher ROI than other marketing initiatives.
84% of B2B marketers say ABM provides significant benefits in retaining and expanding existing client relationships.
And 65% of B2B marketers say ABM process provides significant benefits in attracting new customers.