September 2022 Newsletter

Welcome to “5 Minutes with Mower”—an interactive marketing newsletter. Read, watch and feel award-winning ideas unfold in front of your eyes—in five minutes or less.

The Wright stuff.

Nationally-recognized architect Frank Lloyd Wright’s Darwin Martin House hosted a September event—Friends, Flowers & Frank—to garner support for the Buffalo estate. We tapped into Wright’s Prairie style architecture and the manicured grounds to create the event’s printed materials. Check out the floral-inspired work here.

When the going gets tough…

…the tough turn to these 10 tips to maintain control when facing an angry crowd. Tapping into his 30-plus years of experience in public relations, Mower Executive Vice President and Managing Director Rick Lyke details the steps executives should follow when they’re forced to break bad news. Learn how to mitigate your risk.

A city united.

Buffalo, NY, suffered a devastating act of violence on May 14 when an armed gunman killed 10 and wounded three at a city supermarket. Four months after the shooting, rebuilding has begun—but the need for change runs much deeper. Read an interview with Mower Account Executive Justine David, a volunteer for the 5/14 Survivors Memorial Fund, to learn what lies ahead.

A brand platform that’s comically good.

The Prysmian League was born out of a desire to bring creativity and innovation to a category overrun by the functional and familiar. That desire led to the development of a team of wire and cable superheroes, each with unique abilities that mirror the innovative technology behind Prysmian Group’s best-in-class wire and cables. Let’s meet the team.

“Earth is our only shareholder.”

At Mower, we have a unique perspective that drives everything we do. It’s called Brand as Friend. Here’s where we highlight the creative and inspiring brands that are making Fierce Friends™.

Patagonia founder Yvon Chouinard reached a different kind of height with his recent public announcement: a complete transfer of company ownership to a group of trusts and nonprofits dedicated to fighting climate change. All profits from the billion-dollar company will be funneled into initiatives to protect the planet. Read more about what spurred his decision here.

Hey! Our name is pronounced Mōw-rrr, like this thing I’m pushing.

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