Effectively managing difficult and significant issues can play a critical role in reaching your business objectives.
Companies today face a state of nearly constant change. Increased competition, rapidly shifting technologies, evolving regulations, emerging disruptive business models, and a tight labor market can lead to issues that have the potential to destabilize supplier relationships, reduce employee morale, create uncertainty in the market, and give your competitors a reason to create doubt among your customers.
Mower Public Relations and Public Affairs helps identify potential issues for organizations and develop custom, detailed, action-oriented plans. Mower is uniquely qualified to help clients address all types of issues, especially those involving difficult community, regional or statewide opposition, as well as those closely tied to decisions from local, state and federal governments.
When issues arise, we work with people from your communications and government affairs teams, as well as your legal department, to make sure the issue is addressed effectively in a timely manner. We craft key messages and choose the best possible communications vehicles to address how the issue is currently being managed and your organization’s next steps. We also help draft FAQ documents and fact sheets that address specific issues of concern.
Mower offers the resources of a full-service communications agency with a complete range of in-house capabilities, including specialists who handle social media, video, direct mail, advertising, print and broadcast production. This often proves invaluable during situations when you must find multiple ways to quickly communicate key messages.
Our issues management experience includes:
- Orchestrating public information outreach initiatives for one of the largest environmental remediation projects in the United States — Honeywell’s cleanup of Onondaga Lake.
- Mobilizing state, federal and international government support for Plan 2014, a proposal from several nongovernmental organizations — Save the River, The Nature Conservancy, WWF-Canada, Citizens Campaign for the Environment, American Rivers and Audubon New York — to regulate water levels in Lake Ontario and the St. Lawrence River.
- Leading the community outreach required by the state and local approval processes of SEQRA, Article VII, CPCN and local zoning in Maine and New York for AVANGRID’s $2 billion transmission upgrade project.
- Listening closely to community concerns to clear the way for Noble Environmental Power to complete construction of approximately 160 wind turbines in three towns in New York.
- Implementing milestone events, social media and media relations to increase awareness and understanding of the benefits of the City of Cincinnati’s streetcar proposal to a wide variety of audiences.
- Gaining public support and regulatory approval for Lafarge North America‘s expansion of its cement manufacturing facility.
- Providing 18 months of complex outreach to various stakeholder groups to gain the approval to build a 330-mile underwater and underground transmission line for Transmission Developers Incorporated.
- Managing preservation board meetings, community discussions, petitions and more to successfully convert an old packaging center into a world-class brewhouse, restaurant and museum for Genesee Beer.