Live by a code, or get killed in the court of public opinion.

In today’s 24/7 information age, business ethics and ethical conduct are more important than ever. As a recent article on pointed out, “One scandal or breach of ethics will stick for potentially years, and conversely, any efforts made to conduct business ethically will be more apparent and publicly recognized.”

This is especially true with the “search effect” — the rapid-fire nature in which negative information and stories about a company spread. In many cases, it doesn’t matter if it’s true, speculative, rumored, or a combination of all of the above. It can travel at warp speed through online and social media.


Here’s how you get there.

A code of ethics is the set of business principles that a company is committed to. And, a code of conduct outlines specific employee behaviors that are required or prohibited.

Creating both can help your company reduce its potential exposure to breaches of ethics. These codes set clear rules about how all employees must comport themselves and signal to external audiences the values they can expect when working with a company.



In close collaboration with your company’s legal counsel and corporate communications officer, we help you:

  • Develop a code of ethics and conduct, whether it’s from scratch or refreshing an existing document.
  • Approach copy and graphics in a way that reflects both the code’s content as well as the company’s culture.
  • Speak to employees in a way that’s relatable and relevant, in addition to including the necessary text from a legal perspective.



A code of ethics and conduct will be developed as a multipage document that is available on a company’s website. It will include:

  • A message from the CEO
  • The code itself
  • Real-life scenarios
  • Mission and values
  • FAQs
  • Engaging graphics

The goal is to deliver the information in a way that isn’t heavy-handed and stern yet speaks to the importance of the content.



A code of ethics and conduct articulates and promotes the principles and behaviors that every employee must abide by. In doing so, it plays an important role in guiding the overall success of a company.


Why Mower

We work with clients to develop a code of ethics and conduct in the context of how it works in concert with other documents and activities to effectively communicate a company’s mission, values and culture to employees and external audiences. We think about codes of ethics and conduct as key components of a company’s corporate communication program.

Let's Talk! Code of Conduct & Ethics Strategy Expert, Brad Rye

To learn more about how our Code of Conduct & Ethics Strategy can help you out, contact:

Brad Rye