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Increased competition, rapidly shifting technologies, emerging disruptive business models, and a tight labor market are among the key factors facing practically every company, regardless of its size, industry, location or history. The result of all this is companies in a state of near-constant change.
Change of this nature has the potential to destabilize the workforce, reduce employee morale, create uncertainty in the market, and give your competitors a reason to create doubt among your customers.
To ensure that change is embraced by employees and understood by customers and other external stakeholders requires a strong communication strategy.
Our process of developing a strategic plan to communicate about a major change includes a half-day Discovery session between appropriate corporate leadership and members of Mower’s corporate communication practice. This includes:
The primary deliverable is a communications plan that lays out the objectives, strategies, tactics and timeline for effectively communicating with each target audience.
Once the communication plan is approved, we’ll collaborate with your teams to ensure effective implementation. Services we provide include:
For ongoing change management communication programs of six months or more, we will recommend:
To learn more about how our Change Management can help you out, contact: