Privacy Disclosures for California Residents

These California Disclosures (“Disclosures”) supplement the Privacy Policy (the “Policy”) of Eric Mower and Associates, dba Mower, (“Mower,“ “Company,” “we,” “us,” “our,”).  These Disclosures are provided pursuant to the California Consumer Privacy Act (“CCPA”), as amended, and apply only to residents of California.

Definitions

Each capitalized term used, but not defined in these Disclosures or the Policy, shall have the meaning given to such term in the CCPA. In these Disclosures:

(a)       “California Information” means all Personal Data that relates to residents of California and that is covered by the California Consumer Privacy Act (as amended by the California Privacy Rights Act or otherwise), the California Online Privacy Protection Act, or any other applicable California privacy or data protection law, including any amendments thereto (collectively, the “California Laws”);

(b)       “Cross-Context Behavioral Advertising” means the targeting of advertising to a consumer based on the consumer’s Personal Data obtained from the consumer’s activity across businesses, distinctly-branded websites, applications, or services, other than the business, distinctly-branded website, application, or service with which the consumer intentionally interacts. 

(c)       “Sensitive Personal Data” means all (i) Personal Data that reveals (A) a California resident’s social security, driver’s license, state identification card, or passport number; (B) a California resident’s account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account; (C) a California resident’s precise geolocation; (D) a California resident’s racial or ethnic origin, religious or philosophical beliefs, or union membership; (E) the contents of a California resident’s mail, email and text messages, unless the Company is the intended recipient of the communication; (F) a California resident’s genetic data; and (ii) (A) the processing of biometric information for the purpose of uniquely identifying a California resident; (B) Personal Data collected and analyzed concerning a California resident’s health; or (C) Personal Data collected and analyzed concerning a California resident’s sex life or sexual orientation; Sensitive Personal Data that is “publicly available” pursuant to the California Laws is not considered Sensitive Personal Data or Personal Data.

(d)       “Share,” “Shared,” or “Sharing” means sharing, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a consumer’s Personal Data, including California Information, by the Company to a third party for cross-context behavioral advertising, whether or not for monetary or other valuable consideration, including transactions between a business and a third party for Cross-Context Behavioral Advertising for the benefit of a business in which no money is exchanged.

Categories of Personal Data Collected, Disclosed and Shared for a Business Purpose[MM1] 

In the past twelve months, the Company has collected, disclosed and Shared the following categories of California Information to the third parties, set forth below.

Categories of California Information We CollectIs California Information SharedCategories of Third Parties with Which We Share California InformationIs California Information DisclosedCategories of Third Parties to Which we Disclose California Information
Identifiers. This includes name, address, email, and phone number.NoN/AYesThe Company discloses this information to third parties which provide information technology, data storage and other administrative support.
Personal Data categories listed in the California Customer Records statute.  This includes, name, signature, social security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, employment, employment history, bank account number, credit card number, debit card number, or any other financial information.NoN/AYesThe Company discloses this information to third parties which provide information technology, data storage and other administrative support.
Commercial Information. This includes records services provided and engagement history.NoN/AYesThe Company discloses this information to third parties which provide information technology, data storage, and other administrative services.
Biometric Information. This includes fingerprints or voiceprints.NoN/ANoN/A
Internet/Electronic Activity. This includes browsing history, search history and interaction with a website or application.YesThe Company Shares this information with third parties which provide interest-based advertising services.YesThe Company discloses this information to third parties which provide information technology, data storage, marketing and product sales.
Geolocation Data. This includes device location.NoN/ANoN/A
Audio, electronic, visual, thermal, olfactory or similar technology. This includes images and audio, video or call recordings created in connection with business activities.NoN/ANoN/A
Professional or Employment Information. This includes business contact information used to deliver products or services.NoN/AYesThe Company discloses this information to third parties who provide information technology, data storage, recruiting and product sales.
Educational Information. This includes student records.NoN/ANoN/A
Inferences drawn from other Personal Data. This includes information reflecting an individual’s preferences and characteristics.NoN/ANoN/A
Sensitive Personal Data. This includes social security, driver’s license, state identification card, or passport number; account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account; a precise geolocation; racial or ethnic origin, religious or philosophical beliefs, or union membership; contents of a consumer’s mail, email, and text messages unless the Company is the intended recipient of the communication; or a consumer’s genetic data.NoN/ANoN/A

Categories of Sources from which Personal Data is Collected 

The Company collects California Information through the Website, from third parties acting on behalf of consumers, or from clients with whom or which the Company has a business relationship, including from representatives of the Company’s clients.

Purposes for Collecting California Information

The Company uses California Information collected by it for one or more of the following business purposes:

  • To achieve the purposes for which the California Information was provided (e.g. if a Consumer provides California Information to request a price quote, or ask a question about Mower’s services, the Company may use that California Information to respond); 
  • To record use of the Website, diagnose problems with the Website, and improve, and make the Website more useful to Consumers;
  • To send e-mail messages, newsletters, and other correspondence regarding Mower and its services;
  • To fulfill requests for Mower’s services;
  • To provide a Consumer with support, and to respond to questions, regarding services of Mower; 
  • To respond to requests from law enforcement or other governmental authorities;
  • To comply with any applicable law or other legal obligation;
  • To prosecute, or defend itself in, a legal dispute or proceeding; and 
  • For any other business purpose permitted by the CCPA, including any amendments thereto, and its regulations.

Categories of California Information Sold

In the preceding twelve months, Mower has not sold any California Information with third parties, including, to its knowledge, the California Information of Consumers under sixteen years of age.

Sensitive Personal Data

In the unlikely event that Mower collects any Sensitive Personal Data from you, such Sensitive Personal Data will not be used or disclosed for a purpose not otherwise authorized by the CCPA (as amended), corresponding regulations, and guidance provided by the California Privacy Protection Agency. 

Retention of California Information

Mower keeps Personal Data as long as it is needed to provide our products and services, maintain the relationship between the Company and the customer or vendor, comply with legal obligations, or protect our interests. Mower decides how long we need information on a case-by-case basis. The following factors are taken into consideration when making such a determination:

  • If Mower needs the Personal Data to operate or to provide our products and services.
  • The amount, nature, and sensitivity of the Personal Data.
  • The feature we use it for, and how that feature works.
  • How long we need to retain the Personal Data to comply with certain legal obligations.

If Mower needs it for other legitimate purposes, such as to prevent harm, investigate possible violations of our terms or policies, promote safety, security and integrity, or to protect the Company and its employees, including protection of rights, property, or commercial interests.

Summary of Consumers’ Rights 

The following is a summary of a Consumer’s rights under the CCPA, including any amendments thereto:

Right to Know Specific Information 

You have the right to request that Mower disclose certain information to you regarding your California Information collected by Mower in the preceding 12-month period as long as doing so does not prove impossible or involve disproportionate effort on Mower.  Specifically, you have the right to request the following:

  • The categories of California Information collected about you;
  • The categories of sources from which the California Information was collected;
  • The Company’s business or commercial purpose for collecting your California Information or, if applicable, selling or sharing your California Information;
  • The categories of third parties to which Mower discloses your California Information; and
  • The specific pieces of California Information collected about you.

Right to Delete Information

You may request that Mower delete any of your California Information retained by it, subject to certain exceptions.  Upon receiving and confirming your California Request (as defined below), Mower will delete (and direct its Contractors and Service Providers to delete) such California Information from Mower’s (or such Contractors’ or Service Providers’) records, except that Mower may deny your request if retaining the California Information is necessary for Mower or one of its Contractors or Service Providers to:

  • Complete the transaction for which Mower collected the California Information, provide requested services, take actions reasonably anticipated within the context of Mower’s ongoing business relationship with you, or otherwise perform a contract between the Company and you;
  • Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activity;
  • Debug products to identify and repair errors that impair intended functionality; 
  • Exercise free speech, ensure the right of another Consumer to exercise his or her free speech rights, or exercise another right provided by law; 
  • Comply with the California Electronic Privacy Act (Cal. Penal Code § 1546 et. seq.); 
  • Enable solely internal uses that are reasonably aligned with Consumer expectations based on a Consumer’s relationship with Mower;
  • Maintain internal records reasonably required for audits by external and internal auditors (including, but not limited to, accountants, banks and other financial institutions, and government authorities); 
  • Comply with a legal obligation; and
  • Make other internal and lawful uses of California Information that are compatible with the context in which the California Information was provided.

Right to Correct Information 

You may request that Mower correct your Personal Data if it is inaccurate, taking into account the nature of the California Information and the purposes of the processing of the California Information. Upon receiving your California Request, the Company will use commercially reasonable efforts to correct your California Information.

No Discrimination

The Company will not discriminate against a Consumer for exercising any rights under the CCPA, as amended.  In particular, if a Consumer exercises any such rights, the Company will not:

  • Deny products or services to a Consumer;
  • Charge a Consumer different prices or rates for products or services, including through granting discounts or other benefits, or imposing penalties;
  • Provide a Consumer a different level or quality of products or services; or 
  • Suggest that a Consumer may receive a different price or rate for products or services, or a different level or quality of products or services.

However, the Company may offer a Consumer certain financial incentives permitted by the CCPA that can result in different prices, rates, or quality levels.  Any such financial incentives offered by the Company will reasonably relate to the value of California Information, and contain written terms that describe the material aspects of such financial incentives.  A Consumer’s prior opt-in consent, which may be revoked at any time, is required before the Consumer obtains such financial incentives.

Verifiable Consumer Requests

To exercise your rights described in these disclosures and the Policy, you must submit a verifiable consumer request (a “California Request”) to the Company as set forth in the Contact Information Section of the Policy.  Only you, or an agent registered with the California Secretary of State that you authorize to act on your behalf, may make a California Request relating to your California Information.  You may also make a California Request on behalf of your minor child.

The California Request must:

  • Provide sufficient information that allows Mower to reasonably determine whether you are the person about whom Mower collected California Information or an authorized representative.
  • Describe your request with sufficient detail that allows Mower to properly understand, evaluate, and respond to it.

Mower cannot respond to a request or provide California Information if it cannot verify your identity or the individual’s authority to make the request on your behalf unless it can confirm that the California Information relates to you. Mower will only use California Information provided in a California Request to verify the requestor’s identity or authority to make the request.

Mower’s Response 

Mower endeavors to respond to a California Request within 45 days of its receipt.  If Mower requires more time (up to an additional 45 days), we will inform you of the reason and extension period in writing. Mower will deliver its written response by mail or electronically, at your option. Any disclosures provided by Mower will only cover the 12-month period preceding receipt of the verifiable consumer request.  The response provided by Mower will, if applicable, explain the reasons Mower cannot comply with a request.  For data portability requests, Mower will select a format to provide your California Information that is readily useable and should allow you to electronically transmit the information from one entity to another entity without hindrance.

Mower does not charge a fee to process or respond to your California Request unless it is excessive, repetitive, or manifestly unfounded.  If Mower determines that your request warrants a fee, the Company will tell you why a fee is warranted and provide you with a cost estimate before completing the request. 

Revisions to These Disclosures

Mower may revise these disclosures from time-to-time by posting the revisions on the Website.  Any such revision will take effect immediately upon such posting.  It is a Consumer’s responsibility to periodically check the Website for revisions to these disclosures.

Effective Date:  August 31, 2026

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