On December 2, I’ll be in Cary, NC, attending the ANA’s B2B Day, a new, focused event that brings together marketing leaders to tackle some of the biggest challenges and opportunities facing B2B brands right now.
The B2B world isn’t slowing down. Buyer expectations are shifting, channels are multiplying and differentiation is harder than ever. That’s why I’m especially looking forward to an event like this, one that puts brand strategy front and center and offers practical insight into how to build meaningful, lasting connections with customers.
What makes this event especially exciting is that Mower’s CEO, Stephanie Crockett, will be speaking alongside Susan Forsgard, Global Brand and Communications Leader at ABB. I’m eager to hear their shared perspective on how smart, strategic brand work can create impact in complex buying environments.
A few other reasons I’m looking forward to ANA B2B Day:
- It’s a chance to take a step back and think bigger. In the day-to-day of B2B marketing, it’s easy to stay focused on short-term results like lead volume and campaign performance. This event offers the opportunity to explore how strong brand foundations support long-term growth and differentiation.
- The agenda is full of real-world insights. I’m especially interested in hearing from Labcorp on sales and marketing alignment and learning from the ANA’s benchmark study on what drives confident, high-impact B2B marketing teams.
- The setting adds to the experience. Spending the day at SAS headquarters, surrounded by peers who are just as passionate about the future of B2B, is the kind of environment that inspires new thinking.
If you’re planning to be there, I’d love to connect. And if you haven’t signed up yet, you can register here to join us for a day full of insights, conversation, and practical strategies.