Northwest Bank taps Mower for new brand campaign


Patricia Nugent

Senior Vice President – Head of Public Relations & Public Affairs

Campaign brings to life Northwest Bank’s commitment to helping customers achieve what’s next

Northwest Bank has introduced a new brand campaign developed in partnership with Mower that focuses on how the bank supports customers. The campaign, entitled For what’s next™, also reflects Northwest Bank’s promise to provide customers with real-life financial guidance, proactive expertise and smart solutions to meet their current and future ambitions.

“’For what’s next™’ embodies the way Northwest Bank continues to evolve in the rapidly- changing financial services industry, from regularly adopting leading-edge digital banking solutions to making enhancements to how we deliver services and expertise to our customers,” said Devin Cygnar, executive vice president and chief marketing officer, Northwest Bank. “It’s important our customers know that we’re ready to help them achieve their financial goals, no matter how big or small.”

The fully-integrated campaign was developed following extensive consumer research, and features a diverse mix of digital and traditional media. In addition to promoting brand messaging, the campaign is supported by a range of solutions, including digital banking and payments, home lending and business banking.

“This campaign feels fresh and different because it addresses the emotions associated with financial success” said Mike Baron, SVP/group creative director, Mower. “The moments we created are ones we’ve all experienced or hope to someday.”

The campaign launched in August and continues throughout 2022.  

Hey! Our name is pronounced Mōw-rrr, like this thing I’m pushing.

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