Mower’s “OH, I Can Do That!” campaign for Ohio-headquartered electric utility company FirstEnergy has captured seven awards at this year’s AAF Akron American Advertising Awards, deeming the campaign among the best creative advertising work in the Akron market.
This show is the first stage of a three-tier national competition, the American Advertising Awards, known as the advertising industry’s largest and most representative awards competition. Mower’s work will now advance to the second tier, where local ADDY winners across the country compete against winners from other local clubs in 15 district competitions in order to advance to the national stage.
About the Campaign
As global energy prices continue to rise, companies like FirstEnergy are looking for ways to help their customers save energy and money. The challenge was to educate budget-conscious households on easy, cost-effective ways to reduce energy consumption and lower their bills.
The objective was to create a flighted campaign starting in Ohio, with actionable tips targeting different seasons, offering practical advice for heating and cooling challenges. The strategy centered around relatable, simple “life hacks” to help customers take control of their energy usage.
The campaign’s empowering message, “OH, I can do that!” was designed to resonate with Ohio residents, making energy-saving accessible. FirstEnergy aimed to improve customer engagement, increase visits to their landing page, and enhance brand perception as a trusted advisor while helping customers save energy and money.
Winning Categories
GOLD for Social Media Campaign
GOLD for Television Advertising—Regional/National: Single Spot up to 2:00
GOLD for Integrated Advertising Consumer Campaign— Regional/National
SILVER for Social Media—Single Execution
SILVER for Television Advertising—Regional/National: Campaign 2–4 pieces
SILVER for Art Direction—Single
SILVER for Art Direction—Campaign
Winners were celebrated in a ceremony at the Akron Civic Theatre on February 28.