With nominations across seven campaigns, six clients and thirteen categories, Mower’s work has made a strong showing on the 2024 Association of National Advertisers (ANA) B2 Awards shortlist. Mower is also a finalist for the show’s esteemed Large Agency of the Year award.
The B2 Awards celebrate the best in modern B2B thinking, reflecting the industry’s diversity and the importance of B2B campaigns. B2 Award judges are ANA B2B professionals and are led by client-side executive marketers.
Gold, Silver and Bronze B2 Award designations will be given on June 13 in Naples, FL at the 2024 ANA Masters of B2B Marketing Conference. Designations for the prestigious GEM Award, Marketer of the Year and Agency of the Year will also be announced during the June conference.
“This is a tremendous recognition from the ANA that underscores the power of our mission to ‘make fierce friends’ between brands and their customers,” said Doug Kamp, Mower’s Chief Creative Officer. “We’ve proven year after year through award recognitions like this one that our work is some of the best in the B2B industry, demonstrating creative excellence, innovation and extraordinary growth for our clients.”
Mower’s shortlisted work includes:
Corporate Branding Campaign
Carhartt Company Gear, “Carhartt, “More Than A Uniform”
Rhode Island Energy, “Little Things”
Demand Generation: Large Enterprise
Sun Chemical, “Experience. Transformation.”
Demand Generation: Small or Medium Business
Carhartt Company Gear, “Carhartt, “More Than A Uniform”
Digital Transformation
FirstEnergy, “Drone Safety Zone—Racing Game”
Employer Branding
Integrated Marketing Program: Large Enterprise
Carhartt Company Gear, “Carhartt, “More Than A Uniform”
Lead Generation: Small to Medium Business
Carhartt Company Gear “Carhartt, More Than A Uniform”
Multi-Year Impact
National Grid, “More Opportunities In More Places”
Product Launch or Relaunch
Carhartt Company Gear, Carhartt, “More Than A Uniform”
Public Relations
Arthritis Foundation, “We Journey Together”
ROI/Growth
Carhartt Company Gear, Carhartt, “More Than A Uniform”
Sales Enablement Program
Carhartt Company Gear, Carhartt, “More Than A Uniform”
Video Marketing
Carhartt Company Gear, “Carhartt, “More Than A Uniform”
About The ANA
The mission of the Association of National Advertisers is to drive growth for marketing professionals, brands and businesses, the industry, and humanity. The ANA serves the marketing needs of 20,000 brands by leveraging the 12-point ANA Growth Agenda, which has been endorsed by the Global CMO Growth Council. The ANA’s membership consists of U.S. and international companies, including client-side marketers, nonprofits, fundraisers, and marketing solutions providers (data science and technology companies, ad agencies, publishers, media companies, suppliers, and vendors). The ANA creates Marketing Growth Champions by serving, educating, and advocating for more than 50,000 industry members that collectively invest more than $400 billion in marketing and advertising annually.