Mower’s “We Journey Together” awareness campaign for the Arthritis Foundation has been named a finalist for the SABRE Awards presented by PRovoke Media.
The campaign saw more than 55 iconic buildings and monuments in 22 states light up green in honor of the Arthritis Foundation’s 75th anniversary. The Foundation’s message was amplified by over 65 news media placements secured by the Mower public relations team—reaching more than 54 million viewers.
The North American SABRE Awards are an annual recognition of the “Superior Achievement in Branding Reputation and Engagement”. This year’s finalists were selected from over 2,000 entries. Winners will be announced May 1 in New York City.
An overview of Mower’s campaign and its results can be found here.