“Live Like Loretta” Campaign Earns Honorable Mention in PRNEWS Platinum Awards


Mower’s Loretto campaign, “Live Like Loretta,” has received an honorable mention in the Branding Campaign category in this year’s PRNews Platinum Awards. For over two decades, the Platinum Awards have been hailed as the most coveted and competitive award in the communications space, highlighting the “best of the best” across people, teams and campaigns.

Loretto is a leader in comprehensive healthcare services in Central New York. Mower’s Healthcare marketing specialists created a “Loretta” character, and brought her to life for their latest campaign, leveraging her as a lighthearted and engaging way to showcase Loretto’s innovative continuum of care for older adults. Loretta the character is “kinda feisty” and has a little spunk. She’s headstrong, doesn’t really ask for help, but knows when she could use a hand. (Think a Golden Girls reboot with an older Wanda Sykes as the star.) Now, in her second season, Loretta continues to tell the Loretto story—from a trip on the PACE bus to physical therapy to online home care, and more. Ultimately, she’s helping bring awareness to Loretto’s important services, from PACE community-based care to assisted living and skilled nursing, including memory care—all while allowing clients to live fuller, more vibrant lives.

Learn more Mower’s recognized “Live Like Loretta” campaign here.

View the full list of winners for this year’s PRNEWS Platinum Awards here.

Hey! Our name is pronounced Mōw-rrr, like this thing I’m pushing.

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